Director, Shopper Insights Convenience Retail

Job Description

Summary:

Director, Category Leadership - Convenience Retail Shopper Insights The Coca-Cola Category team is seeking a strategic, forward-thinking leader to shape shopper insights and thought leadership across the Convenience Retail customer portfolio. Reporting to the Senior Director II of Convenience Retail and Customer Shopper Insights, this role will develop best-in-class customer and shopper insights that strengthen category growth strategies and accelerate commercial decision-making across the channel.

In close partnership with Sales, Category Leadership, Bottling Partners, Commercial Strategy, and Human Insights, this leader will translate customer, shopper, and marketplace insights into scalable recommendations that improve customer outcomes and build organizational capability. The role combines analytics, primary research, strategic planning, and compelling storytelling to identify opportunities, solve business challenges, and influence internal and external decisions. Success requires strong cross-functional leadership, strategic thinking, and the ability to turn emerging trends - within and beyond the channel - into actionable recommendations for retail partners and Coca-Cola.

• Create compelling narratives that connect category trends, shopper behavior, and industry dynamics to actions that accelerate growth.
• Deliver customer presentations, executive business reviews, industry content content, and thought leadership that influence strategy and inspire action.
• Develop repeatable insights frameworks that strengthen decision-making across the Convenience Retail portfolio.
• Partner with Sales, Category Leadership, and Commercial Strategy to embed shopper insights into customer plans and category strategies.

• Identify marketplace, category, shopper, consumer, and customer trends that inform decisions and growth strategies.
• Translate complex data and insights into clear recommendations and action plans.
• Serve as a trusted advisor to Customers, Sales, Bottlers, and cross-functional stakeholders by developing a deep understanding of the business, identifying root causes of challenges, and translating insights into practical solutions that drive growth.
• Serve as the voice of the Convenience Retail channel across the Coca-Cola system building CR-focused narratives across Retail, FSOP, and Global stakeholders.

• Lead end-to-end qualitative and quantitative research as needed, including business question development, methodology design, supplier and budget management, analysis, storytelling, and activation.
• Connect business questions with the right methodologies, data sources, and analytical approaches.
• Ensure findings are actionable, relevant, and aligned with business objectives.

• Advance the organization’s insight capabilities, data assets, and analytical tools.
• Stay current on emerging research methods, technologies, and industry best practices.
• Drive adoption of new tools, data sources, and innovative approaches across the organization.

• Build strong partnerships across Retail Sales, Category Leadership, Commercial Strategy, Human Insights, and other enterprise teams.
• Influence stakeholders across functions and organizational levels without direct authority.
• Create alignment around strategic priorities and consistent marketplace narratives.

• Education:
  
  Bachelor’s degree in business, marketing, finance, or a related field required; MBA preferred.
• Experience:
  
  Minimum of 7+ years experience in customer insights, shopper insights, category management, digital commerce, commercial strategy, consumer research, or a related analytical discipline within CPG, retail, food service, or an adjacent industry.
• Analytical
  
  Skills:
  
  Strong analytical and problem-solving skills, with the ability to interpret complex data and translate findings into action.
• Communication
  
  Skills:
  
  Excellent written and verbal communication skills, with the ability to engage and influence stakeholders at all levels.
• Customer Focus:
  Demonstrated ability to understand customer needs, build strong relationships, and develop business solutions.
• Execution:
  Ability to move confidently between broad strategic thinking and detailed execution.
• Skills Ability to synthesize primary and secondary data into clear insights, recommendations, and measurable actions. Ability to connect category leadership strategies with…