Lead Creative Strategist- Google & YouTube

Lead Creative Strategist
- Google & You Tube

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LDX Digital provided pay range

This range is provided by LDX Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60,000.00/yr - $/yr

👋 What's The Company Like?
LDX Digital is a cutting-edge digital marketing agency specializing in performance-driven advertising
. We partner with eCommerce brands to create engaging and impactful ad campaigns that deliver exceptional results. Our team is fully remote and globally diverse
, united by a shared passion for creativity and innovation. If you're passionate about creative strategy, and building lasting relationships
, LDX offers a collaborative and fast-paced environment where your impact is felt every day.💻 What We Want You To Do
We're looking for a Creative Strategist who can turn insight into impact - the kind of mind that connects storytelling, psychology, and performance into scroll-stopping campaigns. This person doesn't just make things "look good", they make things work. They lead a team of creatives with vision, hold them to a high bar, and aren't afraid to say when something isn't cutting it.

Your mission is to drive performance marketing outcomes through innovative
, insights-driven advertising strategies across Google platforms, including You Tube, Search, Display, and beyond
. Our focus is on Performance, ensuring our clients are hitting their KPIs consistently with the best in house creative and design strategy.🎯 Responsibilities

• Market Research & Trend Analysis
• Proactively monitor digital platforms such as You Tube, Instagram, and Tik Tok to identify emerging creative trends and behavioral shifts
• Leverage tools like Google Trends, Think with Google, and You Tube Analytics to forecast content opportunities
• Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity
• Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Center, foreplay, motion, Meta Ads Manager and third-party benchmarks
• Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities
• Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms
• Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots
• Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data
• Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns
• Translate audience data, market trends, and product insights into high-performing ad concepts, scripts, and visuals
• Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights
• Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails
• Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs
• Manage, mentor, and inspire designers, editors, and copywriters, maintaining creative consistency and excellence across all output
• Review creative assets with a critical eye; give direct, actionable feedback that elevates the work and aligns it with business goals
• Collaborate with the Head of Funnels to identify winning angles, hooks, and content types
• Analyze creative performance metrics and continuously optimize messaging, visuals, and formats to maximize results
• Oversee multiple concurrent creative projects, from ideation through execution and performance review
• Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery
• Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication

Requirements🤝 You're Perfect If You Have

• 5+ years in a creative…