Sr. Copywriter

Description

We’re building the 2026 creative engine at Brunner—and we need a Senior Copywriter who wants in.

You’ve got 5+ years of agency mileage
, big-brand experience, and a book that proves you know the difference between “content” and culture. You think in platforms, not posts. You’re fluent in social and digital video. You’re AI-native in how you work—using it to move faster, push harder, and craft sharper.

You instinctively think beyond one-size-fits-all. You know how culture actually moves—across different communities, languages, and lived experiences—and you’re obsessed with getting the nuance right. You know “multicultural” isn’t a box to check; it’s where the best ideas come from.

You’re hungry. You hate coasting. You see constraints as invitations to do something smarter. You want to help build the kind of reputation where our work gets screenshotted into pitch decks and mood boards.

If that sounds like you, keep reading. Then send us your best work.

• Create social-first, culture-tuned ideas that can live everywhere:
  Tik Tok, Reels, Shorts, You Tube, OOH, digital, broadcast, experiential, .com—you name it.
• Build platform-native concepts that feel like they were born on the channel, not resized for it.
• Turn briefs, insights, and data into simple, sharp creative platforms that drive both buzz and business.
• Develop ideas that start with multicultural audiences in mind—grounded in real cultural insight, not stereotypes or shortcuts.
• Pressure-test work through a multicultural lens, ensuring it feels authentic and resonant for the communities we’re speaking with.

• Use AI tools as a core part of your day-to-day workflow—for exploration, versions, testing, optimization, and polishing.
• Help us push AI workflows forward across the department: better prompts, smarter processes, higher craft.
• Treat AI as the turbo, not the driver—your taste, instincts, and voice still lead.

• Jump on briefs, trends, and cultural moments with smart, fast ideas that feel right now, not six weeks ago.
• Handle multiple projects at once without dropping the craft.
• Take work from “here’s the brief” to “check this out” faster than most teams schedule a kickoff.

• Sit in the middle of no-silo collaboration:
  Creative Directors, Copywriters, Art Directors, Social Creators, XD, Designers, Video, Account, Media, Data/Performance, Web.
• Give clear direction and real feedback to junior creatives and partners that makes the work better—not just different.
• Present ideas internally and to clients with tight storytelling—if you can’t sell it in one clean sentence, it’s not ready.

• You’re not afraid to rub elbows with strategy to shape the brief and the insight, not just respond to it.
• Write everything from campaign platforms and manifestos to scripts, social copy, UX copy, content series, and more.
• Be hands-on in production and post—from scripts and casting to shoot days, edits, and final polish.

• Raise your hand for pitches and new business—bring ideas that win rooms.
• Push for work that gives clients FOMO if they don’t buy it.
• Aim for ideas your peers save, your friends share, and your family brags about.

• Work that gets saved, shared, stitched, duet-ed, and screenshotted—and shows up in decks you didn’t make.
• Social-first ideas successfully scaling into integrated platforms (OOH, digital, broadcast, experiential, etc.).
• Visible impact from AI workflows: faster concepting, smarter versioning, higher craft at speed.
• Happy, trusting clients who look to you and the team for brave ideas.
• Junior creatives leveling up because of your guidance and leadership.
• Contribution to award-worthy work, stand-out case studies, and new business wins.

Requirements

• 5+ years of agency experience as a Copywriter / Senior Copywriter working on integrated campaigns.
• Big brand experience with a portfolio that proves you can think in platforms, not just one-offs.
• Social & creator fluency:
  Deep comfort with Tik Tok, Instagram, You Tube, X, and emerging platforms. Experience crafting social-first…