Email Marketing Manager; Hybrid

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Location:

Atlanta, Georgia. Job Type: Permanent. Compensation Range: $90,000 - $100,000 per year, based on experience and qualifications.

• Develop and manage the comprehensive email marketing strategy across the entire customer lifecycle, from initial lead nurturing and customer acquisition to post-sale engagement.
• Design, build, and deploy high-volume, dynamic email campaigns (e.g., promotional blasts, lead nurturing drip campaigns, behavioral triggers, transactional emails).
• Own and optimize the marketing automation platform (e.g., Salesforce Marketing Cloud, Hub Spot, etc.) to enhance targeting, personalization, and deliverability.
• Ensure all email campaigns are compliant with CAN‑SPAM, GDPR, and other relevant regulations.
• Establish key performance indicators (KPIs) for all email programs (e.g., open rates, click‑through rates, conversion rates, unsubscribes, and lead quality).
• Conduct rigorous A/B testing on subject lines, content, calls‑to‑action (CTAs), and deployment times to continuously improve performance.
• Provide regular, in‑depth reporting and analysis to senior management on campaign results and their impact on sales and customer experience targets.
• Manage the health and growth of the email database, including segmentation, data hygiene, and list acquisition strategies.
• Collaborate with the Content and Creative teams to develop compelling, on‑brand email content and templates that reflect the value proposition of comfort, affordability, and energy efficiency.
• Work closely with the Sales and Division Marketing teams to align email campaigns with local community openings, special offers, and divisional sales goals.
• Integrate email strategy with other digital channels, including website, social media, and paid media, to ensure a cohesive omnichannel customer experience.

• Required Education & Experience.
• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• 4+ years of dedicated experience in email marketing, with a proven track record of managing high-volume email programs for a B2C organization.
• Experience in the homebuilding, real estate, or a related high-value purchase industry is highly preferred.
• Proven proficiency with at least one major Marketing Automation/CRM platform (e.g., Salesforce Marketing Cloud, Adobe Marketo Engage, Eloqua, Hub Spot).

• Exceptional analytical skills with the ability to interpret data, generate insights, and translate them into actionable email strategies.
• Strong knowledge of HTML/CSS for email template editing and troubleshooting is a plus.
• Excellent project management and organizational skills, with a focus on meeting tight deadlines in a fast-paced environment.
• Demonstrated ability to collaborate cross-functionally and influence stakeholders.

Job  -

Equal Opportunity

Employer:

Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.