Digital Marketing Consultant - Social Listening Intelligence

Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines.

Enhance optimization by testing, analytics, providing insights and educating stakeholders.

• Monitor social media platforms, online communities, review sites, etc. for brand mentions, client feedback, industry developments, and emerging issues.
• Support enterprise incident monitoring efforts by tracking conversations, gathering intelligence, and providing updates during incidents and high-profile events.
• Analyze social and digital data to identify trends, sentiment shifts, client concerns, and potential reputational risks.
• Assist in the development and maintenance of monitoring dashboards, reports, alerts, and listening queries.
• Compile and distribute recurring reporting on brand sentiment, conversation volume, emerging topics, and key monitoring metrics.
• Escalate identified issues and trends according to established monitoring and incident management procedures.
• Partner with internal stakeholders to provide monitoring support, research, and intelligence related to business initiatives, campaigns, and reputation concerns.
• Conduct ad-hoc analyses and research to support communications, marketing, client experience, and risk management efforts.
• Maintain and optimize listening taxonomies, keyword searches, and monitoring workflows within social listening platforms.
• Support the documentation of monitoring procedures, best practices, and operational processes.
• Ability to be available after-hours and on weekends for crisis and incidents or ad-hoc needs periodically.

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

• 1. Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
• 2. Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
• 3. Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
• 4. Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
• 5. Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and…