Sales Engineer, OEE & Industrial Automation

Overview

The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Tractian is recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by Rep Vue for inbound leads. We deliver value—boosting machine reliability, delivering ROI, and achieving world-class revenue retention.

At Tractian, top performers are recognized, rewarded, and empowered to overachieve; we value transparency and a direct approach: we are focused on growth and tangible rewards.

As a Sales Engineer for Tractian OEE (Overall Equipment Effectiveness), you will be the technical spearhead for our industrial automation and production optimization solutions. You will combine deep technical expertise with sales acumen to drive adoption. Your understanding of manufacturing processes, automation systems, and data-driven insights will be crucial in demonstrating the value of Tractian OEE.

• Partner with Account Executives to identify and qualify sales opportunities, providing in-depth technical expertise throughout the sales cycle.
• Conduct compelling product demonstrations and presentations of Tractian OEE solutions, showcasing their ability to improve availability, performance, and quality.
• Deeply understand prospective clients' manufacturing environments, including their existing automation infrastructure (PLCs, SCADA systems, MES, historians – from legacy machines requiring creative data extraction to modern, networked assets) and operational challenges.
• Architect and propose tailored solutions that integrate Tractian OEE into the client's ecosystem, highlighting robust connectivity with PLCs, SCADA, and other data sources.
• Clearly articulate Tractian's differentiated approach to achieving tangible ROI with OEE projects, often educating clients early in their automation journey about its transformative value.
• Articulate the significant benefits of our OEE and IoT-driven solutions, including increased efficiency, reduced downtime, predictive maintenance capabilities, and optimized production.
• Lead technical discussions, address complex concerns, and overcome objections from stakeholders from plant engineers to C-level executives.
• Collaborate with product and engineering teams to provide field feedback, contributing to the continuous improvement of our offerings.
• Assist in responding to RFIs/RFPs, ensuring technical accuracy and a compelling value proposition.
• Manage client interactions and technical details using Hub Spot CRM.
• Stay abreast of industry trends, competitive landscape, and emerging technologies in industrial automation, OEE, and IoT.
• Travel as needed (primarily planned, ~once a month for 1-2 days) to support key customer engagements, assist with complex deployments, or for strategic meetings, often alongside field engineering teams.

• Bachelor's degree in Industrial Engineering, Electrical Engineering, Mechanical Engineering, Computer Science, or a related technical field.
• 5+ years of experience in a technical sales, sales engineering, applications engineering, or solutions architect role within the industrial automation sector.
• Strong expertise in industrial automation technologies, including PLCs (e.g., Allen-Bradley, Siemens, Omron, Automation Direct), SCADA systems, HMI, and industrial communication protocols (e.g., OPC UA, Modbus, Ethernet/IP).
• Experience working with a diverse range of industrial equipment and control systems, from older machinery to modern, fully networked assets.
• Demonstrable understanding of Overall Equipment Effectiveness (OEE) concepts, calculation, value drivers (including maintenance and quality improvements), and improvement strategies.
• Proven ability to understand, articulate, and quantify the ROI of complex technical solutions to both technical and non-technical audiences.
• Excellent communication, presentation, negotiation, and interpersonal skills, with the ability to build rapport and trust quickly.
• Strong problem-solving skills and the ability to think strategically, analytically, and adaptably in dynamic environments.
• Proven ability to troubleshoot complex technical issues in the field, often under pressure and in customer-facing scenarios.
• Proficiency in using CRM software (Hub Spot preferred) for sales management.
• Ability to travel as needed to meet clients and close sales.

• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days
• 401(k) Retirement Plan
• Language Learning Opportunities - Optional, fully funded Portuguese or Spanish courses
• Gympass Membership - Access to gyms and training programs
• Sports Incentive - Monthly bonus for regular participation in physical activities
• Long-Term Benefit - After four years of service, fully funded trip anywhere in the world

• Mid-Senior level

• Full-time

• Sales and Business…