Senior Product Marketing Manager

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At Prize Picks, we are the fastest-growing sports company in North America, recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and esports titles like League of Legends and Counter‑Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom.

Prize Picks is building the next generation of fan‑first sports experiences—and that means going beyond traditional real‑money games. We’re expanding into community‑driven features and breakthrough interactive prediction products that deliver on entertainment, engagement, and growth.

• Own the GTM:
  Lead the go‑to‑market strategy, positioning, and launch plans for new Pick formats and Innovation Platform features—ensuring alignment across product, creative, media, lifecycle, and community touchpoints.
• Define the Narrative:
  Craft clear, compelling product messaging that articulates the “why it matters” of every launch—making new gameplay concepts intuitive, exciting, and resonant for both casual users and core sports fans.
• Drive Business Growth:
  Partner with Growth, Product, and Revenue teams to drive adoption, session frequency, and repeat engagement through timely feature‑led promotions, social mechanics, and community activation strategies.
• Collaborate on Product Development:
  Work hand‑in‑hand with Product Managers and Designers from concept through build—shaping roadmap priorities, influencing game design and progression systems, and ensuring the player experience aligns with business and brand objectives.
• Fuel Creative Campaigns:
  Translate gameplay innovation into standout creative briefs that inspire paid media, social content, email marketing, and in‑app storytelling—making bold ideas feel accessible and viral.
• Champion the Player POV:
  Leverage player insights, user behavior data, and competitive trends to ensure product and marketing decisions reflect real needs, motivations, and whitespace opportunities.
• Lead Cross‑Functional Alignment:
  Act as the connective tissue between Product, Analytics, Design, Comms, and Lifecycle—ensuring launches are cohesive, efficient, and player‑first.

• 6–8+ years in product marketing, consumer tech, or gaming—ideally with experience launching new products and platforms.
• Proven success bringing experimental or 0→1 product concepts to market.
• Strong storytelling and messaging development skills—especially for new formats or unfamiliar mechanics.
• Experience with financial markets, fantasy sports platforms, free‑to‑play games, progression systems, social gameplay, or community‑driven platforms.

• Experience with financial products, crypto, digital wallets, token‑based economies, or money market products—with the ability to translate technical concepts into player‑friendly messaging.
• Background in community‑first platforms like Discord, Reddit, or Web3‑inspired ecosystems.
• Familiarity with viral growth mechanics, gamification loops, or loyalty frameworks.
• A strong POV on the future of sports engagement and where the next wave of gameplay is headed.
• Active user of free‑to‑play or fantasy sports platforms.

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.

The typical salary range for this position is $120,000 to $160,000. At Prize Picks, we consider your role, level, and where you’ll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education.

Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. This application period will remain open for 30 days.

• Compa…