Rare Patient Marketing Lead

Rare Patient Experience Marketing Lead

Join to apply for the Rare Patient Experience Marketing Lead role at UCB.

The Rare Patient Experience Marketing Lead is a key contributor within the Rare Patient Services team. This role is responsible for elevating the patient experience by supporting them once a brand treatment choice has been made. This seasoned marketer will support existing brands and line extensions in the US Rare Disease Organization by leading the development of personalized patient engagement solutions to enable treatment initiation and support ongoing adherence.

The Rare Patient Experience Marketing Lead will work within the Rare Patient Services team.

• Leverage insights to build and execute strategy related to Rare Disease patient engagement, post brand choice, that drives value to the patient experience and UCB
• Identify and prioritize patient engagement touchpoints and support and improve on an integrated multichannel plan that engages patients throughout their on-brand treatment journey
• Drive CRM solutions across multiple channels and tactics; key areas of focus include Care Coordinator support, websites, text, and other channels.
• Develop patient materials to support patient engagement marketing initiatives and manage content through the review committee process
• Lead market research to develop insights to support patient engagement & optimize user experience
• Collaborate with the Operations and Engagement teams within the ONWARD PSP to ensure strategic alignment so that patients have a consistent and seamless experience throughout their journey
• Lead AOR and key 3rd party vendors and ensure KPIs are being delivered

• BS/BA degree required
• 4+ years in pharmaceutical/biotech marketing with a track record of meeting and exceeding target
• 2+ years in digital marketing with demonstrated impact on the patient journey

• MBA preferred
• Specialty brand marketing strongly preferred
• Prior experience working with key internal stakeholders including marketing, legal, market access, privacy, and compliance
• Prior experience working with Manufacturer-Sponsored Patient Support Programs
• Prior experience managing agencies of record to deliver tactical plans on time and on budget
• Strong "storytelling" capabilities; written and oral presentation skills
• Ability to manage multiple priorities with excellent organizational and problem-solving skills
• Influence across the internal matrix to drive change and gain stakeholder support
• This position's reasonably anticipated base salary range is $124,000-$162,800 annually. The actual salary offered will take into account internal equity and may also vary depending on the candidate’s geographic region, job-related knowledge, skills and experience, among other

Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!

UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.

At UCB, we don’t just complete tasks, we create value. We aren’t afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that’s on our patients, our employees, or our planet.

Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable federal, state, or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment, your employment with UCB, or otherwise subject you to any adverse treatment.

Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws, orders, and regulations.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Rea for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.

• Mid-Senior level

• Full-time

• Marketing and Sales

• Pharmaceutical Manufacturing