HCP Marketing Lead Dermatology

Make your mark for patients

The US HCP Marketing Lead is a hybrid/remote role that will hold responsibility for developing and implementing comprehensive marketing executional strategies to enhance brand awareness, drive customer engagement, and increase sales. This role requires a blend of strategic thinking, creativity, and analytical skills. The Marketing Lead will support strategy development for product(s) in the dermatology marketplace and collaborate with all internal teams such as HCP Marketing, Medical Affairs, Patient Marketing, Sales Leadership and Ecosystem partners to execute brand strategies.

The Marketing Lead will also create and implement tactical plans for product(s) in Psoriasis (PSO) and Psoriatic Arthritis (PsA) in the Dermatology marketplace focusing on dermatologists, nurse practitioners, physician assistants, and the total office that supports patients’ needs for biologic medications.

• Serve as key contributor to the strategic brand planning & cross‑functional tactical plan development process including but not limited to evolving plans to align with market dynamics, providing insights, ensuring seamless execution of plans, providing input into media planning, evaluating personal and non‑personal channels (channel strategy evaluation) to effectively reach HCP target, KPIs definitions.
• Partner in the development and continued evolution of the core value proposition for products in PSO and PsA within the dermatology marketplace, inclusive of clinical data, relevant services, and access considerations to drive clear ownership of the ideal patient.

• Proactively identify new opportunities and innovative approaches to enhance market share penetration within target markets.
• Provide input to, and utilize findings from, market research studies dedicated to understanding needs of healthcare providers, turning customer insights into actionable programs that have a beneficial impact on the growth of the business.
• Champion the clinical perspective in dermatology; ensure promotional materials deliver consistent clinical messages.
• Partner closely with the Dermatology Thought Leadership team to ensure all peer‑to‑peer efforts are consistent with brand strategy, positioning, and messaging and further our deep entrenchment and commitment to the dermatology community.
• Partner closely with the Training & Field Force Organizations to shape executional strategies/initiatives to help ensure successful pull‑through of marketing strategies.
• Navigating and partnering within the UCB operational matrix to ensure strategic alignment and tactical efficiency across global and U.S. functional teams.
• Overnight travel (approximately 25‑30%) required including weekends as needed.
• Create and execute innovative new resources and key marketing activities to implement brand strategy and communicate the product value to healthcare professionals and patients.
• Develop and refine promotional resources (both personal and non‑personal) and messaging to be used by the dermatology field sales team and across all surround‑sound efforts to amplify product share of voice, partnering with internal stakeholders (e.g., patient services, market access, external engagements, etc.).
• Manage materials, projects, and resources through the internal review committee process.
• Help manage brand agency partners to develop promotional materials, champion materials through the review/approval process, and ensure all initiatives are on‑strategy.
• Own the overall product budget for marketing efforts and collaborate with cross‑functional colleagues to ensure all efforts are always within budget guidance and on‑strategy.
• Track activities, inventory, and spend to ensure project timelines and expenses are kept on scope and budget.

Minimum Qualifications:

• Bachelor's degree required.
• 5+ years of progressive pharmaceutical industry experience including 2+ years pharmaceutical sales or marketing experience.

Preferred Qualifications:

• MBA Preferred
• Dermatology/Biologic Experience
• Launch Experience
• 5 years+ of progressive…