Senior Director, Digital Marketing

Senior Director, Digital Marketing

Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.

We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

is the nation’s #1 rental marketplace for owners, property managers and consumers.  is the network that millions of renters every year rely on to find their new place, is continuing to grow our industry‑leading sales force. We provide apartment Property Managers and Owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest-quality renters.

The  Network includes , , , , and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which delivers innovative tools for our customers. Learn more about

We are looking for an innovative Senior Director, Digital Marketing to join the  team. This leader will lead our B2C and B2B customer acquisition, including paid search, programmatic display, paid social, and re‑targeting. Our ideal candidate will combine creativity, general marketing know‑how, proven analytical skills, and profitable online media buying experience, with expertise in advertising platforms and technologies such as Google, Bing, DSPs and DMPs.

The role requires an experienced professional who is metrics‑driven and unwaveringly focused on ROI. The successful candidate will have expertise in analyzing large volumes of data and making key business decisions in a fast‑paced, dynamic environment. This position is full‑time, in office and located in Atlanta, GA.

• Deliver B2C & B2B acquisition initiatives and campaigns across paid search, programmatic display, social, and other defined channels.
• Lead budget management and forecasting for all acquisition channels.
• Build, mentor, and manage a team of digital marketing subject matter experts, including experienced channel people managers who directly report to you.
• Partner with our Brand Marketing, Sales Enablement and Creative teams on development of strategic campaign direction and creative assets to achieve our goals and drive ROI.
• Uncover new opportunities to acquire customers efficiently and at scale through well‑developed relationships with core channel partners, media agencies, and your existing network of contacts.
• Lead strategy for the use of DMPs, DSPs, ad networks, and re‑targeting and manage day‑to‑day operations.
• Successfully achieve key traffic, lead generation, and other performance metrics through development and implementation of segmentation, targeting and creative optimization strategies.
• Continuously improve efficiency of spend by reducing average cost per visit, cost per lead, and other core objectives to the business.
• Prospect new publisher and media buying opportunities.
• Lead channel initiatives to consistently test, learn, and recommend next actions to increase revenue and customer growth.
• Partner with larger marketing team in developing comprehensive plans that support company goals.
• Work collaboratively with Product, SEO, Analytics, Finance, IT, Sales, and executive teams in meeting cross department and corporate objectives.

• Bachelor’s…