Manager, Ad Operations and Trafficking

Manager, Ad Operations and Trafficking – REMOTE

Acadia is seeking an Ad Operations Manager to establish and lead our ad trafficking, campaign delivery, and media QA processes across all paid digital media channels. This foundational hire will define Acadia’s ad operations framework, set standards for trafficking, campaign setup, tag management, QA, and post‑launch governance across display, video, social, and DSP activated campaigns.

• Build and launch the function (first six months): establish agency‑wide trajectories for trafficking and QA, from insertion order to launch and reporting; set up Google Campaign Manager and trafficking templates.
• Work closely with media planning and buying teams and platform specialists to codify and document campaign handoff requirements.
• Ensure all campaign input details are captured clearly and completely for trafficking.
• Partner with Media, Analytics, Dashboarding, and Performance Creative teams to create naming conventions, taxonomy standards, and creative and placement hierarchy.
• Build and update the master trafficking matrix and Asana workflow to support effective team operation and project management.
• Collaborate with Analytics and Dashboarding teams to define Floodlight tagging, UTM parameter standards, and tracking governance.
• Document SOPs for trafficking, QA, and tag distribution steps.
• Develop onboarding materials, FAQs, and reference guides, keeping documentation up to date for new and current team members.
• Deliver initial onboarding and training sessions to ensure the Ad Ops team and cross‑functional partners can execute the defined processes accurately.
• Maintain ongoing monitoring of inputs into the established process, ensuring adherence to the agency ad ops workflow.
• Work with team leads to resolve any issues that may arise.

• Execute or oversee campaign setup and trafficking in Google Campaign Manager, supporting activation in DSPs such as DV360 or The Trade Desk, and social platforms as needed.
• Configure and maintain Floodlight activities, groups, and attributes in Google Campaign Manager, including settings for lookback windows, attribution, and custom variables.
• Manage VAST and VPAID tags for video and CTV placements as appropriate.
• Collaborate with the Performance Creative team to coordinate dynamic creative assets, data feeds, and profile mapping for campaign elements.
• QA all DCO components for correct rendering, dynamic logic, feed integration, and trafficking accuracy.
• Partner with DCO specialists to troubleshoot and update dynamic units throughout the campaign lifecycle.
• Implement third‑party measurement and verification tags such as IAS, MOAT, Double Verify, and other relevant vendors as needed.
• Coordinate tag wrapping and QA to ensure proper operation with Google Campaign Manager, DSP, and social platform partners.
• Conduct thorough quality assurance using preview links, testing environments, Chrome Dev Tools, Google Tag Assistant, and related QA tools.
• Perform preflight and post‑launch checks to confirm pixels and trackers are firing and placements are functioning as intended.
• Generate and distribute tags to publishers and platforms.
• Maintain trafficking sheets, tag logs, and comprehensive campaign documentation that is audit ready.

• Work closely with Media Planners, Buying teams, Creative specialists, and Account teams to validate insertion order details, targeting, specs, and ensure handoff before trafficking begins.
• Organize recurring touchpoints with media planning, buying, and creative teams to address campaign needs and resolve workflow issues in advance of launch.
• Collaborate with Analytics partners to verify tracking, troubleshoot discrepancies, and ensure data integrity.
• Partner with Creative and Production teams to ensure assets meet technical specifications, size requirements, and follow consistent naming conventions.
• Integrate workflow with the DCO team to ensure all dynamic elements are correct and up to date.
• Onboard, train, manage, and mentor new Ad Ops team members as the team expands, updating training materials, SOPs, and process…