Digital Marketing Manager

Overview

Ortho Atlanta is looking for a data-driven and strategic Digital Marketing Manager to lead our digital marketing initiatives. You will be responsible for developing and executing a comprehensive digital strategy focused on SEO, SEM, and digital advertising to enhance our online presence, attract new patients, and drive business growth. If you have a passion for leveraging digital channels to achieve business goals and a deep understanding of the healthcare landscape, we want to hear from you.

• Digital Strategy & Execution:
  Develop and implement a comprehensive digital marketing strategy aligned with organizational goals. Oversee all aspects of SEO, SEM, and digital advertising campaigns, ensuring consistent messaging and optimal performance.
• Search Engine Marketing (SEM):
  Plan, execute, and optimize paid search campaigns with a primary focus on acquiring new patients. Manage budgets, bidding strategies, and A/B testing across platforms to maximize ROI.
• Search Engine Optimization (SEO):
  Create and manage overall SEO strategy, including keyword research, link building, and content optimization. Collaborate with content and web teams to ensure best practices are implemented and maintained.
• Website Management:
  Oversee website updates to ensure content is accurate, timely, and optimized for search engines and user experience. Collaborate with web developers to enhance functionality, mobile responsiveness, and site performance.
• Analytics and Reporting:
  Track, analyze, and report on KPIs to assess campaign performance, identify opportunities, and manage the digital marketing budget. Translate complex data into clear, actionable insights for stakeholders.

• Education:
  
  Bachelor’s degree in Marketing, Digital Media, Business, or related field. Master’s degree preferred.
• Experience:
  
  Minimum of 5+ years of direct experience in SEO and SEM management.
• Skills &
  
  Competencies:
• Proven track record of driving brand growth and patient engagement through digital marketing strategies.
• Deep knowledge of Google Ads, Meta Ads, and other digital advertising platforms (Display, Video, Retargeting).
• Strong technical skills with SEO tools, analytics platforms (e.g., Google Analytics), and tag management.
• Experience in healthcare marketing with HIPAA compliance understanding.
• Proficiency with Microsoft Office, Google Suite, and web content management systems.
• Excellent analytical, problem-solving, and project management skills with a data-driven mindset.
• Ability to communicate complex digital concepts clearly to diverse audiences.

Ortho Atlanta is an Equal Opportunity Employer. We are committed to a diverse and inclusive workplace.

Location:

Atlanta, GA. Salary: $90,000.00-$.