SEO Manager, Organic & AI Search Optimization

Manager, Organic & AI Search Optimization

Atlanta, Georgia, United States

SUMMARY OF RESPONSIBILITIES

The Manager, Organic & AI Search Optimization role will be responsible for driving First Key Homes’ digital visibility across both traditional search engines and emerging AI-powered platforms. The position will lead the development and execution of a unified Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy, combining technical SEO expertise with innovative approaches to AI-driven discovery systems. By positioning First Key Homes as a trusted authority in the residential rental market, this role will oversee initiatives that optimize content performance, adapt to evolving algorithms, and ensure the brand remains discoverable and competitive across all digital touchpoints.

ESSENTIAL DUTIES

• Lead the strategy and implementation of AEO/GEO initiatives to maximize organic visibility across traditional and generative search environments.
• Apply deep Technical SEO expertise, including site architecture, structured data, schema markup, page speed optimization, and crawl/index management to ensure site health and discoverability.
• Ensure First Key Homes’ content is structured, discoverable, and aligned with evolving AI and search engine ranking mechanisms.
• Optimize for features like knowledge panels, rich snippets, answer boxes, and voice search (AEO), while enhancing content to influence AI-generated results in tools like ChatGPT, Google AI Overview, and Perplexity (GEO).
• Collaborate cross-functionally with marketing, content, IT, and digital product teams to ensure alignment with business goals and brand voice.
• Monitor performance across conventional SEO platforms (Google Search Console, SEMrush, Ahrefs) and emerging AI/LLM analytics tools.
• Provide guidance and leadership on the intersection of content, data, and search across departments.
• Track emerging technologies and trends in search behavior to ensure First Key Homes remains future ready.

This brief summary is not an all-inclusive description of job duties. Other job duties and responsibilities may also be assigned by the incumbent’s manager at any time based upon Company need.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

REQUIRED EDUCATION AND EXPERIENCE

• 5 - 8 years of experience leading SEO strategy (technical, content, and local), with at least 2 - 3 years managing teams or cross-functional initiatives in digital marketing or search optimization.
• Proven hands-on expertise in Technical SEO at scale (site architecture, structured data, schema, site health, performance optimization).
• Demonstrated success optimizing content for traditional search engines (Google, Bing) as well as modern AI platforms (ChatGPT, Perplexity, Google AI Overview, Voice Assistants).
• Strong understanding of how search engines and generative AI systems surface and prioritize content.
• Experience working in or with enterprise-level websites, preferably in real estate, property management, B2C service industries, or omnichannel with a local search focus.
• Proficiency with SEO and analytics tools (e.g., Google Analytics, GSC, SEMrush, Ahrefs, Screaming Frog).
• Proven ability to translate complex digital concepts into actionable strategies for cross-functional teams.
• Strong communication, leadership, and project management skills.
• Experience with large datasets, recommending actions and synthetizing insights.
• Proven ability to manage data and extract exceptions for targeted performance management.
• Highly process oriented with passion to investigate root causes, driving process improvement, and enabling change management.
• Experience working within a multi-disciplined, cross-functional technical organization.
• Exceptional verbal and written communication skills with proven ability to effectively influence staff at all levels.

REQUIRED SKILLS

• Critical Thinking — Using logic and reasoning to identify the…