Martech & CDP Implementation Specialist

Responsibilities

• Hands-On CDP & Martech Implementation
• Serve as the primary implementer for CDP work across client accounts.
• Configure CDP platforms (Segment, mParticle, Rudder Stack, etc.) including sources, destinations, transformations, and identity settings.
• Work within the Martech team to build and maintain tracking plans, schemas and naming conventions based on provided requirements
• Perform payload debugging, data QA, and issue resolution to ensure reliable data flows.
• Marketing Automation & CRM Integrations
• Connect CDPs to downstream marketing platforms (Customer.io, Iterable, Hub Spot, Active Campaign, SFMC, etc.).
• Implement field mappings, event triggers, subscription management, and profile enrichment.

• 6+ years of hands‑on experience in Martech, Marketing Ops, CDP implementation, or Growth Engineering — agency experience is a strong plus.
• Deep practical experience configuring at least one CDP (Segment preferred).
• Comfortable debugging JS SDK implementations, API payloads, webhook behavior, and identity stitching.
• Strong understanding of event design, marketing data models, and customer lifecycle data.
• Experience integrating CDPs with marketing automation platforms and CRMs.
• Ability to manage multiple client implementations with high attention to detail.
• Excellent communication skills, especially when explaining technical details to non‑technical teammates.

• SQL proficiency and familiarity with ETL/Reverse ETL tools