Digital Paid Media & SEO Specialist ~ Alloy ~ Hybrid; Atlanta, GA,

Position: Digital Paid Media & SEO Specialist ~ Alloy ~ Hybrid (Atlanta, GA, United States)
# Digital Paid Media & SEO Specialist ~ Alloy ~ Hybrid (Atlanta, GA, United States)## Alloy
** Location
* * Hybrid (Atlanta, GA, United States)
** Experience
* * 3-5 yrs
** Job Type
** Full Time
** Date Posted
** December 20, 2025---###
** Digital Paid Media & SEO Specialist
** Alloy is seeking a skilled Digital Paid Media & SEO Specialist to support our growing Paid Media & Search Department. This is an excellent opportunity for a results-oriented, self-motivated professional to contribute to a variety of client campaigns using data-driven optimization strategies.###
** Primary Responsibilities
** This role combines the key functions of a Paid Media Analyst and a Search Engine Optimization Analyst.
** Paid Media (SEM/PPC)
*** Collaborate with the performance marketing team to develop, execute, and maintain an efficient, scalable paid search strategy for clients.
* Manage and optimize paid search campaigns across platforms, including Google Ads, Bing Ads, Linked In, and Meta.
* Manage various campaign elements such as ad copy creation, bid management, and budget allocation.
* Monitor and evaluate campaign results, performance, and KPIs across relevant advertising channels
* Analyze campaign data, generate insightful reports, and provide actionable recommendations for continuous optimization and improvement.
* Maintain clear and regular communication with clients and the internal team on campaign status, performance, goals, and optimizations.
** Search Engine Optimization (SEO)
*** Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages.
* Perform extensive keyword research and analysis to identify relevant, high-performing search terms, and uncover new opportunities.
* Optimize existing content and assist in the creation of new SEO-focused content to increase incoming traffic.
* Monitor and evaluate search results and search performance across major search channels.
* Stay updated with SEO, search engine, social media, and internet marketing industry trends and developments.
* Collaborate with marketing and advertising teams to execute elements of a client’s digital marketing strategy.
** Qualifications**
* *
* Experience:

** 4-6 years of demonstrable experience in paid search, preferably working at a marketing agency..
* ** Paid Media Proficiency:
** Proven proficiency in managing paid search campaigns on Google Ads and Bing Ads.

Experience with other relevant digital advertising platforms (Linked In & Meta) is a plus.
* ** Analytical

Skills:

** Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytic.
* ** SEO Tools:
** Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush).
* *
* Certifications:

** Google Ads Certified and Google Analytics Certified are required. Experience working with Google Search Console and Google Tag Manager is also required.
* *
* Education:

** A bachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, or Business Development) is desired.
* *
* Soft Skills:

**  + Strong attention to detail and ability to manage multiple campaigns and projects simultaneously.  + Excellent written, oral, and verbal communication skills.  + High levels of integrity, autonomy, self-motivation, and an eagerness to learn.
** Location & Requirements
** This is a Hybrid/In-person and remote role. Being based within 30 miles of Atlanta, GA is preferred.###
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