VP, Growth Marketing

Responsibilities

• Act as the cross‑functional leader for pipe management and orchestration across all business units to ensure coverage for hitting quarterly booking goals and report results to the Executive Leadership Team
• Manage the demand generation funnel: lead flow, nurture strategy, conversion optimization, and velocity tracking across channels
• Define and own the end‑to‑end strategy for multi‑channel demand generation, including planning, execution, and measurement for both new logo and expansion pipeline across all Pindrop expanding portfolio and regions
• Architect and oversee integrated campaigns across digital, field, and partner channels, connecting events with ABM and lifecycle programs to maximize ROI
• Partner with Product Marketing, Sales, CS, and Finance to align messaging, target segments, and campaign design across key verticals (e.g., banking, insurance, telco, healthcare)
• Lead the planning and execution of events globally, including trade shows, customer events, executive round tables, webinars, and partner events—aligning content and audience strategy to business priorities
• Build scalable event‑to‑demand workflows that drive measurable outcomes through AI‑powered personalization, predictive analytics, and data enrichment
• Oversee budget allocation and forecasting for events and demand gen investments, optimizing spend based on performance metrics

• 15+ years’ experience in demand generation, event marketing, or integrated campaign leadership in B2B SaaS or enterprise technology
• Proven people leadership skills and experience recruiting, managing and growing exceptional talent
• Proven track record in building and executing multi‑channel campaigns that drive pipeline and revenue growth
• Strong understanding of ABM strategy, field marketing, and event‑driven demand acceleration
• Proficiency with marketing automation and analytics tools (e.g., Marketo, Salesforce, Demandbase, Google Analytics)
• Demonstrated ability to lead teams and manage cross‑functional collaboration at scale

• Experience applying AI and predictive insights to campaign targeting, personalization, and measurement
• Familiarity with performance marketing, audience segmentation, and customer lifecycle optimization
• Bachelor’s degree in Marketing, Business, or related field; advanced degree or certification in digital marketing or data analytics preferred

• Competitive compensation, including equity for all employees
• Unlimited Paid Time Off (PTO)
• Generous health and welfare plans to choose from - including one employer‑paid “employee‑only” plan!
• Best‑in‑class Health Savings Account (HSA) employer contribution
• Affordable vision and dental plans for you and your family
• Employer‑provided life and disability coverage with additional supplemental options
• Paid Parental Leave - Equal for all parents, including birth, adoptive & foster parents
• One year of diaper delivery for your newest addition to the family! It’s our way of welcoming new Pin droplets to the family!