Senior Growth Marketing Manager

About The Company

Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe that what makes a great day at work is the people on your team and the problems you get to solve together. We’re looking for people who love thinking outside the box and thrive in a truly collaborative setting.

As teammates, we encourage new ideas and toast every win. We’re excited about having a meaningful impact on people’s workplace experience.

Great days also start when everyone can be their authentic self ersity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other. Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who YOU are. We celebrate our people as individuals who can accomplish great things when we work together as one team.

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At Industrious, we’re building a world-class coworking experience that combines thoughtful design, hospitality, and flexibility. We’re looking for a Senior Growth Marketing Manager who is passionate about scaling marketing impact through data-driven decision making, experimentation, and creative problem-solving.

This is a high-visibility role that sits at the intersection of strategy, analytics, and hands-on execution. Reporting to the Director of Growth Marketing, you will own and optimize opportunistic performance channels, implement and maintain attribution models, and unlock new opportunities to fuel member acquisition and revenue growth. You are also a kind, thoughtful, quirky team player who doesn’t take themselves too seriously.

• Attribution & Analytics:
  Build, implement, and maintain omni-channel attribution models to ensure accurate performance tracking of marketing campaigns and serve as a thought leader in how to convey key business metrics to leadership.
• Performance Marketing:
  Expand the scope of our paid marketing apparatus, bringing opportunistic channels to the table – including programmatic and audio – and fully managing and scaling campaigns across these channels.
• SEO & Non-Paid Growth:
  Lead SEO initiatives to drive incremental organic traffic to the Industrious website and sales funnel, and guide cross-functional teams on best practices and insights to fuel growth.
• Experimentation & Testing:
  Design, launch, and analyze A/B and multivariate tests across paid channels, e-mail and website to continuously improve campaigns, funnel performance, and user experience.
• AI & Innovation:
  Approach our business needs with mindfulness on how AI can be used to streamline workflows and unlock new business opportunities.
• Cross-functional Collaboration:
  
  Partner with Operations, Tech and Sales to align on the member and prospect experience.
• Reporting & Insights:
  Track and synthesize data across all marketing channels, to highlight wins, learnings, and opportunities to inform future strategy.
• Broker Marketing:
  Support our broker relations team and provide guidance and reporting around marketing driven tactics to engage brokers.

• A results-driven, self-starter who isn’t afraid to roll up their sleeves and take ownership of initiatives, relentlessly driving towards business goals.
• A collaborative partner who thrives in cross-functional environments – building strong relationships with sales, operations, and technology teams to deliver on shared outcomes.
• Data-driven, with a persistent desire to uncover insights, ask “why,” and take action.
• Experienced in building and maintaining complex omni-channel attribution models.
• Comfortable taking a hands-on approach with performance marketing channels, managing budgets and optimizing for growth.
• Proficient with SEO fundamentals and how organic search drives long-term revenue growth.
• Skilled at designing and analyzing A/B and multivariate tests to inform decisions.
• Motivated by learning and experimentation, always testing, iterating, and taking…