Analyst, Engagement

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The Analyst, Engagement, will play a pivotal role in analyzing CNN Digital’s audience behavior and engagement trends. This role supports the Senior Manager of Engagement Analytics and partners closely with cross-functional
teams to deliver insights that drive strategic decisions and deepen user engagement across CNN’s digital
platforms. We’re seeking a curious, detail-oriented analyst with a passion for storytelling through data. The ideal candidate
will have experience working with digital analytics tools, building visualizations, and translating complex data into
clear, actionable insights that inform product development and audience strategies.

• Collaborate with product, subscriptions, audience development, editorial, and news gathering teams to understand business needs and deliver insights that inform product design, content programming, and platform engagement strategies.

• Support the Senior Manager of Engagement Analytics in tracking and analyzing key engagement KPIs.
• Leverage CNN’s suite of analytics tools to produce impactful presentations, dashboards, and reports that answer stakeholder questions and guide decision-making.

• Provide analysis to support product initiatives, audience growth strategies, and subscription performance, collaborating with the broader Data, Analytics, Research & Testing teams.

• Gather reporting requirements and develop scalable data solutions, including dataset management and data transformation pipelines to improve efficiency and accuracy.

• Contribute to experimentation and A/B testing efforts, helping teams interpret results and refine hypotheses.

• Monitor and surface emerging engagement trends across platforms, identifying opportunities to improve user retention and deepen loyalty.

• Minimum 1 year of experience in digital analytics, audience insights, or a related field.
• Proficiency with digital analytics tools such as Adobe Analytics, Google Analytics, or similar.
• Experience with data visualization platforms like Tableau, Domo, Looker, or Power BI.
• Proven storytelling skills with the ability to synthesize data from multiple sources into actionable insights.
• High attention to detail and accuracy in compiling and analyzing data.
• Advanced Excel and PowerPoint skills for reporting and presentation.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• A strong sense of curiosity and a desire to understand the “why” behind user behavior.

• Bachelor’s degree or higher in Marketing, Data Analytics, Data Science, or a related field.
• Familiarity with digital tagging and data collection methodologies.
• Experience with ETL processes and data transformations.
• Working knowledge of Snowflake, SQL, Python, or R for data querying and analysis.

How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day.

We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age,…