Digital Marketing Manager

Description

Own Your Future! At Service Master, we embrace a “Think Like An Owner” mindset that sets us apart. Here, passion sparks innovation, empowerment fuels decision-making, and accountability unites us in achieving impactful results. Are you ready to join a team where your work makes a difference, your ideas shape success, and you are empowered to take charge of your career? Let’s build something great— together!

• Medical, Dental, and Vision start the first day of the month following your date of hire
• 401 (k) match
• 15 days paid time off and paid holidays, including 2 floating holidays
• Career growth and advancement

We are seeking a digitally savvy Paid Media and Web Marketing Expert to own the execution of marketing programs and campaigns that drive sales and conversion for Aftermath Services. This role will have a strong emphasis on PPC campaign management, reporting, website content calendar management, and general digital marketing support. You’ll work cross-functionally with internal teams and external partners to execute effective digital strategies and drive impact.

This position offers a salary of 90-100K.

Fully remote Mon-Fri 8-5

• Own the planning and execution of paid media strategies with a focus on PPC campaigns (Google Ads, Bing, Linked In, etc.).
• Build, launch, and optimize PPC campaigns, including keyword strategy, ad copy development, audience targeting, budget pacing, and bid management.
• Monitor and analyze PPC performance, generate regular performance reports, and deliver actionable insights to stakeholders.
• Manage reporting dashboards and compile weekly, monthly and quarterly summaries for leadership review.
• Coordinate and maintain the website content calendar, ensuring timely updates to web pages, landing pages, and campaign content.
• Collaborate with creative teams and external partners to develop digitally optimized assets for paid media and web use (ad graphics, landing pages, banners, etc.).
• Track and report on key marketing KPIs across paid media, web, and other digital channels to inform future strategy.
• Maintain accurate digital asset libraries, marketing calendars, and approval workflows with key stakeholders.
• Own budget tracking for digital campaigns, ensuring accurate and timely invoicing and expense submissions.
• Collaborate with the SEO team to identify keyword synergies, optimize landing page content for both organic and paid performance, and ensure a cohesive search strategy across channels.
• Manage relationships with platform representatives to stay informed about new features, resolve issues, and ensure optimal service.
• Conduct market research and competitor analysis to identify new opportunities, refine targeting, and ensure our paid media strategies remain competitive and effective.

• 5-6 years of experience in digital marketing with a strong focus on paid media/PPC campaign management.
• Hands-on experience managing PPC campaigns across platforms such as Google Ads, Bing, or similar.
• Proficiency with web content management systems (e.g., Word Press, Drupal) and an understanding of SEO best practices.
• Experience with marketing analytics tools (e.g., Google Analytics, Looker Studio) for campaign reporting and insights.
• High proficiency in Microsoft Office Suite, especially Excel and PowerPoint, for reporting and presentations.
• Excellent project management skills with strong attention to detail.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced, changing environment.
• Collaborative mindset and strong interpersonal skills for working with cross-functional teams and external partners.
• Analytical mindset with the ability to extract insights from digital performance metrics to report back up to leadership.
• Self-starter with a drive to continuously improve marketing execution and effectiveness, while focusing on ROI.

Service Master® Brands® is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, the company is home to…