Digital Marketing Manager

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The Digital Marketing Manager drives digital initiatives to support business-to-business brand awareness, demand generation, and revenue growth. This role develops, implements, and manages a comprehensive corporate digital marketing strategy that aligns with organizational goals and amplifies market presence.

• Develop digital strategies to drive Miller Zell’s brand awareness and targeted messaging through owned digital channels.
• Plan and execute digital campaigns across multiple channels and instruments.
• Develop and provide accurate reporting of digital activities effectiveness.
• Lead SEM and SEO
  • Build and manage inbound marketing plans, including PPC, according to established marketing plan.
  • Track and measure SEO and Google Analytics metrics and provide reporting.
• Work with the marketing team to develop and deploy email campaigns
  • Account-Based Marketing (ABM) email campaigns.
  • Brand awareness newsletters and initiatives.
• Create and implement a social media strategy
  • Work with the marketing team to schedule and deploy posts.
  • Recommend a boosting strategy and budget.
• Own and administer the Hub Spot platform and ensure operating efficiency and maximization of marketing automation.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Suggest activities/actions for improving the quality of online content.
• Other responsibilities and duties as assigned.

Bachelor’s degree in marketing, communications, related field, and/or equivalent working experience required.

• Hub Spot experience required; certification preferred.
• Strong digital marketing background with 5+ years of experience in demand generation or growth marketing efforts.
• B2B experience required.

• Proficiency in Hub Spot marketing software and digital best practices.
• Familiarity with the Salesforce CRM system.
• Experience in planning, executing, and optimizing paid search and programmatic campaigns.
• Experience in executing and reporting on omni-channel integrated campaigns to support acquisition and conversion.
• Experience establishing media metrics/KPIs, performing data analysis, and providing input to improve results.
• Ability to work with cross-functional teams with highly specific areas of expertise and terminology.
• Excellent written and oral communication skills.
• Ability to translate complex information from diverse groups into logical and easy-to-understand concepts and content.
• Strong project management skills.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industry: Design Services

Location: Atlanta, GA

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