Manager Paid Social User Acquisition

At Prize Picks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom.

Ready to reimagine the DFS industry together?

About the Role

Prize Picks is seeking a highly analytical and hands-on Manager, Paid Social User Acquisition to drive performance and manage creative across key social platforms. This person will play a critical role in scaling our paid social acquisition efforts efficiently across Meta, Tik Tok, Snap, Reddit, and X. You'll own strategy and execution, managing budgets, launching campaigns, testing audiences, and optimizing creative in close collaboration with our in-house and agency teams.

We're looking for someone with strong technical chops, a bias for action, and a deep understanding of how to drive growth in a mobile app environment.

What you'll do:

• Oversee 9 figure annual media budget, ensuring efficient allocation of resources and alignment with business priorities
• Own the day-to-day strategy, execution, and optimization of paid social campaigns across Meta, Tik Tok, Snap, Reddit, and X
• Partner with our in-house Creative Strategy lead to execute creative tests with speed and structure
• Coordinate creative production driving insights into content via internal and external creative teams
• Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
• Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
• Drive efficient CAC through rigorous testing, audience expansion, channel diversification, and creative iteration
• Collaborate with cross-functional teams including Creative, Analytics, CRM, Product, and Engineering
• Work closely with our external agency to ensure flawless execution, testing velocity, and budget pacing
• Leverage tools like Ads Managers, Apps Flyer, and Tableau to monitor performance and uncover opportunities

What you have:

• 5+ years of hands-on paid social experience managing performance-focused campaigns at scale with at least 3+ of those years for mobile app companies distributed through the iOS App Store and Google Play Store
• Previous experience in fantasy sports, mobile gaming, or consumer apps is desired
• Strong executional chops with Meta & Tik Tok Ads Manager plus at least 1 other platform (Snap, Reddit, or X)
• Experience owning an annual performance budget over 8-figures
• Experience leveraging AI-driven tools to build and iterate on ad creatives while applying deep knowledge of creative strategy and testing frameworks to identify, scale, and optimize high-performing concepts across channels.
• Experience managing platforms based on different campaign optimization goals including CAC and ROAS
• Proficiency in campaign analytics and performance reporting (Tableau and Apps Flyer)
• Deep experience with Social creative including best practices, creative testing, and effective ad types on a per platform basis.
• Highly organized, collaborative, and a self-starter - comfortable operating with autonomy in a fast-moving environment
• Experience working cross-functionally with creative, product, and analytics teams
• Strong written and verbal communication skills, including the ability to present to senior leadership

Where you'll live:

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote

Working at Prize Picks:

The typical salary range for this position is $90,000 to $105,000. At Prize Picks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education.

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