Demand Generation Manager

Enabling safe and rewarding digital lives for genuine people, everywhere

We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.

With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.

The Performance Marketing team at GBG has a global remit to deliver pipeline and revenue for the business. The team consists of digital marketing functions, campaign managers, partner marketing, and customer lifecycle management. Performance Marketing leads campaigns with the support of the broader marketing team, and they create scalable growth for the business.

The Demand Generation Manager is responsible for planning, delivering, and optimizing impactful campaigns that create pipeline and revenue globally, and with a particular emphasis on the US region. This role will be one of the primary campaign owners on the marketing team and will coordinate with content, product marketing, marketing operations, and others to build high-performing, multi-channel programs.

• Plan, manage, and deliver campaigns that support pipeline and revenue growth from GBG’s core audience segments, including both existing customers and new business
• Proactively identify opportunities for growth and brainstorm creative campaign activations
• Build webinars, email campaigns, lead nurturing programs, and more
• Continuously test and learn best practices for demand generation tactics, and identify opportunities for improvement
• Measure and report on campaign performance and contribution to pipeline, and work with sales to ensure closed loop follow up with every good lead

• Proven results managing campaign marketing for a global technology business, especially to an enterprise target audience
• Experience with Hub Spot, Salesforce, 6sense, or similar technologies
• Ability to combine analytics and creativity for campaign planning and optimization
• Familiarity with the latest best practices in B2B demand generation tactics

As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.

To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to  and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at