Manager, Analytics

Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency ’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

Successful members of the Analytics team at Zenith generally have a passion a data-driven approach decision-making, collaboration, and solving problems. They have a fresh perspective to share in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you’re a numbers whiz, an organized project manager, and know how to bring data to life through a compelling story.

We’re also hoping you have at least a year’s worth of experience managing junior-level staff members and have at least four years of prior professional experience.

Our Analytics Managers:

• Use data to tell great stories, solve problems, and maintain relationships with a variety of internal and external stakeholders.
• Represent Zenith Data and Analytics to external clients by functioning as reliable and communicative media performance experts
• Work closely with their team of analysts to help them stay on track with day-to-day client deliverables
• Contribute crucial intellectual capital by designing measurement plans based on their client’s business needs, and identifying creative solutions to solve problems
• Work closely with their Associate Directors to formulate a vision for their accounts, and then execute on that vision with their Analysts and Senior Analysts. As such, Managers are mentors, managers, project managers, and thought leaders, all at the same time.

• 3+ years of work experience in media or related field
• 1+ years in a managerial or supervisory role
• Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.).
• Comfortable and able to communicate complex ideas simply to senior level internal and external partners
• Proven skills in analytical and strategic thinking, project management, presenting, and communication
• World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.

• Understanding of a broad range of online and offline media channels such as TV, OTT, Social, Direct, and Programmatic Digital
• Extensive experience with digital media marketing metrics
• Strong understanding of traditional and digital advertising, strategy and measurement
• Develop strong collaborative relationships with media team members and partners, earning credibility to drive results as a respected advisor
• Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement

• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
• Demonstrated strong project management and organizational skills
• Experience building and delivering executive storytelling

• Advanced Excel skills (ability to…