Senior Director, MarTech Adobe Platform & Product Strategy

Job Description

Summary:

Being at the forefront of innovation is exciting, and leading transformation in a large global organization is a role that many people aspire to. If this is you, we have a transformational role in our newly developed platform services organization. We’re looking for a transformational leader in our technology services hub focused on marketing technologies. The Senior Director, Platforms Engineering, is a senior technology leader accountable for the company’s enterprise Mar Tech platform suites and their integration into the broader Coca-Cola technology ecosystem.

Reporting to the Head of Development, this leader owns the strategy, management and engineering for these platforms and the products and capabilities built on them, supporting marketing, consumer experience and commercial growth across all regions (North America, LATAM, EMEA, APAC). The role owns the full Adobe Experience Cloud suite (AEM, Workfront, Adobe Journey Optimizer, Adobe Experience Platform, and related modules), Salesforce, One Trust and other enterprise Mar Tech platforms.

The leader is responsible for managing these platforms, overseeing the products and capabilities built on them, and ensuring they are integrated cleanly and reliably with Coca-Cola’s enterprise and Mar Tech systems. This leader directs a multi-team engineering and platform group operating within a modern Product Operating Model, and is accountable for the resilience, scalability, security, and performance of the platform estate, which directly impacts consumer engagement, campaign delivery, and data-driven decision making worldwide.

A priority of this role is to apply Generative AI and the native AI capabilities of these platforms (for example, Adobe and Salesforce AI features) to improve how products are built, integrated, and operated, progressing from AI-assisted workflows toward AI-enabled delivery over time, responsibly and with measurable business value. This leader oversees the enterprise Mar Tech platform suites and their integration into the broader technology ecosystem.

The Directors and Managers across the platform and integration teams report to this role. This role reports to the Vice President, Platform & Product Engineering, and partners closely with the Senior Directors across Product Development, Operations, and Architecture.

Lead and develop high-performing, distributed platform and integration teams under the Product Operating Model, with clear accountability for platform and capability outcomes.

Build empowered teams that own platform problems end to end, from configuration and build through integration, operation, and continuous improvement.

Recruit, develop, and retain top platform engineering and integration talent, including specialists across Adobe, Salesforce, and data/identity, creating a culture of technical excellence and accountability.

Establish engineering and integration standards, operating rhythms, and accountability frameworks aligned to business outcomes, consistent with portfolio-wide direction set by the Head of Development.

Own the full Adobe Experience Cloud suite (AEM, Workfront, AJO, AEP, and related modules) and other enterprise Mar Tech platforms, including roadmap, configuration, upgrades, licensing posture, and overall health.

Oversee the products and capabilities built on these platforms, ensuring they are delivered with quality, reliability, and speed and meet marketing and business needs.

Own the integration layer: ensure clean, reliable, secure integration of these platforms with Coca-Cola’s enterprise and Mar Tech systems, including data, identity, consent, and API…