Sales Analyst

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

The Freeman Company is seeking a highly analytical, collaborative Sales Analyst to play a foundational role within the Enterprise Sales Operations Department. This role partners closely with the Director of Data & Analytics and the broader enterprise reporting team to deliver timely insights that drive performance against key sales, financial, and operational KPIs.

The Sales Analyst will serve as a trusted business partner, proactively identifying trends, risks, and opportunities across the sales lifecycle. This role requires strong critical-thinking skills, comfort working with complex and evolving datasets, and the ability to translate data into clear, actionable recommendations for leadership. The role also applies AI-enabled tools and techniques to accelerate analysis, automate reporting, and expand the impact of analytics across the organization.

This is an individual contributor role with enterprise-level visibility and influence.

This position will support our Sales Operations group under our Technology Services team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show site 2-3 days per week. The ideal candidate will be based out of any of the following locations:

• Dallas, TX
• Philadelphia, PA
• Chicago, IL
• Atlanta, GA

• Collect, analyze, and interpret large datasets across multiple platforms (Power BI, Salesforce / CRM Analytics, Net Suite, Excel) to identify trends, patterns, and actionable insights.
• Design, build, and maintain interactive dashboards and recurring reports to support decision-making for Growth, Sales Operations, Finance, and Leadership.
• Partner with cross-functional teams to understand business requirements and translate them into robust analytical solutions.
• Perform recurring and ad hoc analyses on sales performance, pipeline health, forecasting accuracy, and operational workflows.
• Identify operational gaps and inefficiencies, offering data-driven recommendations to strengthen rigor and execution.
• Ensure high data accuracy and integrity through routine data cleansing, validation, standard documentation, and definition governance.
• Maintain responsible AI and data governance practices, prioritizing sensitive data protection and clear documentation of AI usage in analytics.
• Extract, transform, and manipulate data from Salesforce, Net Suite, and SAP to support advanced reporting needs.
• Leverage generative AI tools (e.g., Claude, Microsoft Copilot) to accelerate data exploration, automate reporting, and surface key insights while validating AI outputs for accuracy.
• Build and refine AI-assisted workflows, prompts, and reusable analytical assets to expand the efficiency and capability of the analytics team.
• Present insights and recommendations in a clear, concise manner to both technical and non-technical audiences.
• Monitor the effectiveness of data-driven initiatives and continuously refine reporting and analysis approaches.
• Stay current on industry best practices in analytics, sales operations, and reporting tools.

• Bachelor’s degree in Data Science, Statistics, Computer Science, Business Analytics, or a related field.
• 3+ years of experience in a Data Analyst or Analytics role (Sales Operations or revenue-focused analytics preferred).
• Strong proficiency in SQL and Excel.
• Exp…