Director of Sales- Club

Overview

Join to apply for the Director of Sales-New Club Openings role at Crunch Fitness CR Fitness Holdings, LLC
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Crunch Fitness is one of the fastest-growing fitness brands, with 75+ locations and 100+ more planned. We focus on making serious exercise fun, fusing fitness with entertainment, and a No Judgments philosophy. We’re seeking an exceptional leader to drive the success of new club openings nationwide.

The Director of Sales for New Club Openings is responsible for the successful launch of new Crunch locations, ensuring each club is prepared to hit the ground running. The role includes team training, pre-sale execution, marketing strategies, and operational excellence to drive membership growth and brand consistency. This position requires extensive travel (up to 100%) to oversee multiple club openings across regions.

• Training & Development – Train and develop new club management teams to ensure operational success.
• Sales & Marketing – Lead the pre-sale process to maximize membership sign-ups before each grand opening. Approximately 50% of the role will be in the field with the team generating leads, lead management, and sales.
• Operational Excellence – Implement and maintain company policies, procedures, and protocols for consistent performance.
• Performance Management – Use KPIs to track pre-sale success and ensure each club meets its launch goals.
• Leadership & Coaching – Inspire, motivate, and lead by example to create a high-energy, results-driven culture.
• Workshops & Training Sessions – Organize and conduct regional workshops and club-level training for staff.
• Travel & Coordination – Manage travel schedules, expenses, and logistics related to new club openings.

• Proven leadership experience in a multi-location fitness business.
• Strong sales and marketing background with a track record of driving membership growth.
• Excellent communication, organizational, and leadership skills.
• Tech-savvy and able to use digital tools to track performance and manage operations.
• Self-motivated, competitive, and goal-oriented.
• Strong ability to train, mentor, and inspire teams.
• Ability to travel up to 100% per month as needed.

• Competitive salary + aggressive earning potential
• Medical, Dental, Vision & 401K options
• PTO
• Life Insurance & Short-Term Disability
• FREE Crunch membership + discounted personal training
• Career growth in a rapidly expanding company
• Ongoing leadership & professional development opportunities

CR Fitness is a leading franchisee of Crunch Fitness, expanding across Florida, Georgia, North Carolina, Texas, and Tennessee with a veteran management team. Crunch Fitness offers an affordable, comprehensive fitness offering and strong value for members.

Equal Opportunity

Employer:

Crunch Fitness is an equal opportunity employer and does not discriminate based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, disability, genetic information, sexual orientation, veteran status, or military status.