Senior Vice President, Commerce Media

Company description

TWINOAKS is a shopper marketing agency, with a point of view. We strive to create meaningful connections between shoppers and brands, driving long term consumer purchases. TWINOAKS hand selects top talent, with expertise and experience with the nation's largest brands and retailers.

SVP, COMMERCE MEDIA

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape.

Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.

We’re looking for a Senior Vice President (SVP), Commerce Media to serve as the dedicated client lead for one of our largest and most strategic media clients. This role is ideal for a dynamic leader with deep expertise in Commerce Media strategy, operations, and innovation. As an extension of the client’s team, the SVP, Commerce Media will play a critical role in shaping the future of their media investments—ensuring strategic alignment with broader digital commerce goals, driving successful execution of media initiatives, and fostering seamless cross-functional collaboration across teams and partners.

Candidates must reside in a commutable distance to the Atlanta Publicis Office.

• Team Leadership & Operations:
  Oversee a team of media strategists, planners, and buyers across media disciplines to drive integrated omnichannel plans. Build frameworks and best practices to evaluate the effectiveness and incrementality of media spend across RMNs and commerce partners and drive efficient and effective processes.
• Strategic Vision & Evolution:
  Lead and help to evolve the holistic media vision and strategy for a multi-billion dollar CPG portfolio, with a core focus on retail media networks (RMNs) and commerce platforms.
• Client Leadership:
  Build, foster, and drive the client relationship forward by bringing best-in‑class media practices, thought leadership, and business‑driving work. Act as the primary executive lead for the client, accountable for delivering strategic value, operational excellence, and alignment with the client’s growth and performance goals.
• Cross‑Functional
  
  Collaboration:
  
  Partner closely with client stakeholders, brand marketing teams, and interagency partners to ensure Commerce Media is fully integrated into go‑to‑market strategies and broader brand initiatives.
• Thought Leadership & Executional Excellence:
  Champion the use of data and advanced analytics to inform targeting strategies, test‑and‑learn roadmaps, and measurement frameworks.

• Proven experience in a client‑facing, senior media leadership role, ideally within a large‑scale, fast‑paced organization.
• Deep understanding of media strategy, planning, and execution across various channels, including digital, commerce, social, and traditional media. CPG and retail media experience is preferred.
• Strong track record of organizing and leading large, cross‑functional teams to achieve strategic goals.
• Entrepreneurial self‑starter with a deep sense of accountability, creativity, resourcefulness and passion for business and dissatisfaction with the status quo (always thinking of ways to improve and grow).
• Dynamic and inspiring leader who can get a team to deliver top performance every day against assigned business and effectively engage and influence a variety of audiences.

Our Publicis Groupe motto “Viva LaDifférence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences…