VP, Chief Revenue Officer - DMS

VP, Chief Revenue Officer – DMS

Deluxe
, Atlanta, GA

The Chief Revenue Officer (CRO) – Deluxe Merchant Services is responsible for overseeing and driving all revenue-generating functions. This role reports directly to the Deluxe Merchant Services President and is a key member of the leadership team, collaborating closely with operations, finance, product, and other business leaders. The CRO will develop and execute comprehensive strategies to accelerate growth, optimize the customer lifecycle, and achieve revenue objectives.

They will integrate sales, marketing, partnerships, and customer success to create a cohesive revenue engine in a rapidly evolving payments and financial landscape.

• Revenue Strategy & Leadership:
  • Design, articulate, and implement a comprehensive revenue strategy aligned with short‑ and long‑term objectives.
  • Set clear revenue targets, KPIs, and performance metrics in collaboration with the executive team.
  • Analyze market trends, competitor activities, and emerging technologies to maintain a competitive edge.
• Cross‑Functional Integration:
  • Lead and unify sales, marketing, business development, and customer success under a common vision.
  • Foster alignment through effective communication, joint planning, and collaborative execution.
  • Bridge product, technology, and revenue teams to ensure market fit and commercial success.
• Sales Leadership:
  • Oversee national sales teams, direct sales operations, and provide hands‑on leadership for high‑value accounts.
  • Develop robust sales processes, forecasting, and territory planning.
  • Coach, mentor, and build a high‑performance culture that attracts and retains top talent.
• Marketing Oversight:
  • Partner with marketing leadership to drive customer acquisition through data‑driven campaigns.
  • Implement brand positioning strategies to enhance market presence and equity.
  • Align marketing initiatives with sales and partnership goals for maximum impact.
• Partnership Development:
  • Identify, negotiate, and close strategic partnerships with financial institutions and technology providers.
  • Build and nurture relationships with key clients, resellers, and stakeholders.
  • Evaluate new business opportunities, mergers, acquisitions, and alliances to support revenue growth.
• Customer Success & Retention:
  • Champion a customer‑centric culture focused on exceptional service to merchants.
  • Develop programs to maximize satisfaction, retention, and cross‑sell opportunities.
  • Monitor feedback, anticipate needs, and proactively address issues to reduce churn.
• Financial Management:
  • Oversee pricing models, discounting strategies, and revenue forecasting for profitability.
  • Collaborate with finance and operations on budgets, spend control, and cost‑to‑revenue optimization.
  • Report on revenue performance to the executive team with insights and recommendations.
• Compliance &
  
  Risk Management:
  
  
  • Ensure compliance with regulatory standards and industry guidelines.
  • Identify and mitigate risks related to merchant services, fraud, and financial exposure.
  • Promote integrity across all revenue functions.
• Industry Thought Leadership:
  • Represent the company at industry events and forums.
  • Translate insights into actionable business strategies.
  • Publish articles, webinars, and engage in public speaking.

• Education: Bachelor’s degree in Business, Finance, Marketing, or related field (Master’s or MBA preferred).
• Experience:
  • Minimum 12 years of progressive experience in sales, marketing, and business development, with at least 5 years in a senior leadership role.
  • Deep familiarity with merchant services, payments processing, POS systems, and fintech.
  • Proven track record of scaling revenue in high‑growth, complex environments.
• Skills and
  
  Competencies:
  
  
  • Strategic planning and analytical skills.
  • Inspirational leadership with cross‑functional team motivation.
  • Negotiation, influencing, and relationship‑building skills.
  • Proficiency with CRM and sales enablement technologies (e.g., Salesforce, Hub Spot).
  • Adaptability to market changes and emerging technologies.
  • Excellent communication and presentation skills.
  • Deep understanding of the merchant customer journey from acquisition to retention.
• Personal…