Brand Director, Expo

Job : 8204

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Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action:
Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

The Director, Global Brand Marketing position is a critical global leadership role at Newell with responsibility for Expo and direct leadership of end to end marketing including both the global marketing team as well as the regional marketing team.

The ideal candidate will bring 12+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels. The Director is a broad business leader effectively leading a cross‑functional team and strategically influencing the global team and broader organization.

• Owns delivering global P&L commitments
• Directly manages US P&L and responsible for delivering annual financial commitments
• Lead the cross functional brand leadership team to deliver annual brand goals
• Be the steward of the global brand positioning and work with local countries and regions to ensure the global brand positioning is consistent across the world
• Lead development of the short and long term global brand strategy;
  Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market
• Draft and execute the annual brand plan enrolling your direct reports and cross functional team to build and execute the plan
• Lead the cross functional team to monitor DSMP (Distribution, Shelving, Merchandising, Pricing) targets and ensure achievement of targets
• Own the global brand architecture;
  Partner with local countries and regions to help them shift fully into the approved global brand architecture
• Be the enforcer of the global brand identity guidelines in all markets;
  Protect the brand’s immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication
• Utilize the consumer segmentation to establish a brand consumer target, brand muse and media target
• Partner with insights to create a global consumer segmentation model that can be applied worldwide;
  Direct local countries and regions on the correct targets for the brand
• Own the creation and execution of a 3 year global innovation pipeline
• Lead the innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launch to grow market share worldwide
• Lead the global annual brand planning process with input from the brand building marketing team;
  Brand building will own current year marketing plans, promotion and media
• Be responsible for timely development of all core assets needed to support a new item launch for omni channel deployment
• Approves brand pricing strategy recommendations created by Brand Finance and Revenue Growth Management
• Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.

• A four-year college degree, MBA preferred.
• 12+ years of brand management experience including deep marketing, innovation and general management experience.
• Proven ability in talent management;
  Ability to attract and retain top talent;
  Prior experience leading teams and coaching for continued growth and success
• Prior experience in fashion, beauty or a trends driven business
• Industry experience in CPG and hardlines, with proven ability to be successful with both.
• Prior demonstration of behaving as a “Servant Leader” of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels.
• Classical…