Senior Vice President, Commerce Media

Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature.

Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3

Share. Our capabilities span the full customer journey—from creative and experience to Commerce and CRM—through specialized practices like Connected

CRM and the Publicis Commerce.

We’re looking for a Senior Vice President (SVP), Commerce Media to serve as the dedicated client lead for one of our largest and most strategic media clients. This role is ideal for a dynamic leader with deep expertise in Commerce Media strategy, operations, and innovation. As an extension of the client’s team, the SVP, Commerce Media will play a critical role in shaping the future of their media investments—ensuring strategic alignment with broader digital commerce goals, driving successful execution of media initiatives, and fostering seamless cross-functional collaboration across teams and partners.

Candidates must reside in a commutable distance to the Atlanta Publicis Office.

• Team Leadership & Operations:
  Oversee a team of media strategists, planners, and buyers across media disciplines to drive integrated omnichannel plans. Build frameworks and best practices to evaluate the effectiveness and incrementality of media spend across RMNs and commerce partners and drive efficient and effective processes.
• Strategic Vision & Evolution:
  Lead and help to evolve the holistic media vision and strategy for a multi-billion dollar CPG portfolio, with a core focus on retail media networks (RMNs) and commerce platforms.
• Client Leadership:
  Build, foster, and drive the client relationship forward by bringing best-in-class media practices, thought leadership, and business-driving work. Act as the primary executive lead for the client, accountable for delivering strategic value, operational excellence, and alignment with the client’s growth and performance goals.
• Cross-Functional Collaboration:
  
  Partner closely with client stakeholders, brand marketing teams, and interagency partners to ensure Commerce Media is fully integrated into go-to-market strategies and broader brand initiatives.
• Thought Leadership & Executional Excellence:
  Champion the use of data and advanced analytics to inform targeting strategies, test‑and‑learn roadmaps, and measurement frameworks.

• Proven experience in a client-facing, senior media leadership role, ideally within a large-scale, fast-paced organization.
• Deep understanding of media strategy, planning, and execution across various channels, including digital, commerce, social, and traditional media. CPG and retail media experience is preferred.
• Strong track record of organizing and leading large, cross-functional teams to achieve strategic goals.
• Entrepreneurial self-starter with a deep sense of accountability, creativity, resourcefulness and passion for business and dissatisfaction with the status quo (always thinking of ways to improve and grow).
• Dynamic and inspiring leader who can get a team to deliver top performance every day…