Director, Growth Marketing

About the Company

Accelerating the digital sustainable supply chain, Logility helps companies seize new opportunities, sense and respond to changing market dynamics, and more profitably manage their complex global businesses. The Logility® Digital Supply Chain Platform leverages an innovative blend of artificial intelligence (AI) and advanced analytics to automate planning, accelerate cycle times, increase precision, improve operating performance, break down business silos and deliver greater visibility.

Logility’s SaaS‑based platform transforms sales and operations planning (SandOP) and integrated business planning (IBP) processes; demand, inventory, and replenishment planning; global sourcing; quality and compliance management; product life cycle management; supply and inventory optimization; manufacturing planning and scheduling; retail merchandise planning, assortment, and allocation. Logility clients include Big Lots, Husqvarna Group, Parker Hannifin, Sonoco Products, and Red Wing Shoe Company.

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Logility is looking for our next Director of Growth Marketing. This role is responsible for executing the marketing programs that ensure sufficient stage 1 opportunities are identified to achieve annual bookings goals. This person will deliver year‑over‑year pipeline growth by designing and directing the execution of marketing programs using a data‑driven approach to assess and realign programs to deliver revenue targets.

The Director of Growth Marketing will have domain expertise in growth marketing, demand generation strategy, and demand capturing campaigns including relevant tools and analytical processes.

They will need to utilize a modern, current, and relevant digital strategy to engage core audience and deliver annual growth goals. The Director of Growth Marketing will also direct and empower the growth marketing team (campaign managers, events, content, digital, and design) to develop and execute programs that increase brand awareness, improve market perception, and deliver lead conversions to support pipeline development in core industry segments.

The ability to execute marketing programs that support revenue and growth objectives, including new logo acquisition and customer x‑selling/up‑selling, will be integral to success in this role. They need to leverage data and cohort analysis to improve targeting and conversion (e.g., TAM, intent marketing), while effectively managing spend efficiency.

The next Director of Growth Marketing will make data‑driven decisions and optimizations to continually improve lead flow from all generation channels and direct the content team to identify and drive the creation of specific assets to support demand generation initiatives. They will be responsible for defining compelling prospect experiences that lead to conversion and executing A/B tests on media formats, ads, targeting, and landing pages.

Our next Growth Marketing leader will also present monthly deep dive reviews of marketing performance and business impact to the Marketing Leadership Team.

• Proven track record of leading demand generation for successful, high‑growth B2B software organizations with complex sales cycles (e.g., supply chain, enterprise ERP).
• Knowledgeable in supply chain planning and understanding the challenges clients face.
• Experience managing marketing budgets, funnel performance, and forecasts to achieve new sales and revenue growth goals.
• Demonstrated experience as a people manager, prioritizing activities, inspiring teams, and keeping the team on task to achieve goals.
• Experience with marketing automation and intent tools.

• Seniority level:
  Director
• Employment type:
  
  Full‑time
• Job function:
  Marketing and Sales
• Industries:
  Software Development
• Location:
  
  Atlanta, GA