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Director, Agencies & Media - Global

Job in Atlanta, Fulton County, Georgia, 31199, USA
Listing for: UCB Group
Full Time position
Listed on 2026-10-15
Job specializations:
  • Management
  • Marketing / Advertising / PR
Job Description & How to Apply Below
Make your mark for patients

We are seeking a strategic, relationship-driven procurement leader to serve as our Director, Agencies & Media – Global. This leader will bring deep agency and media commercial expertise, sophisticated executive presence, and a proven track record of building high-performing global teams. This hybrid position is based in Atlanta, GA.About the Role In this role, you will own global strategy, sourcing, and relationship management across the Agencies & Media category — spanning creative, media planning/buying, production, PR, and digital/social agency partnerships.

You will bring the current U.S. and EU Agencies & Media teams together under one global operating model, standardizing commercial terms and agency governance across regions.

You will serve as the primary procurement partner to Marketing, and Business Category leadership on all agency- and media-related matters, and as executive sponsor for our most strategic agency and media holding company relationships. You will own an estimated $600M in annual agency and working/non-working media spend and be accountable both for a defined annual value-creation target and for improving media investment effectiveness (ROI) in partnership with Marketing — value creation, not cost reduction alone.

Who You’ll Work With You will report to the Global Head of Marketing/Selling & Impact Procurement and will partner closely with the Director, Supplier & Agency Performance Management, and the Director, Market Insights & Patient Services Procurement, as well as business stakeholders across Marketing, Finance, Patient Insights, Patient Services, and our top-tier agency & media partners.  You will lead and develop the U.S. and EU Agencies & Media Leads to:

Align regional execution to a single global strategy

Standardize commercial terms and agency governance

Build and sustain senior-level agency relationships

Drive alignment across markets and functions

Increase media transparency and recover non-working media value across the ecosystem

What You’ll DoGlobal Category Strategy for Domain:
Lead enterprise category strategy for agency and media procurement, including creative, media buying/planning, production, and digital/social agencies

Commercial Models & Benchmarks:
Standardize commercial models, rate cards, rebates, and fee structures across U.S. and EU to close gaps in terms and drive cost efficiency, spanning FTE-based, fee-based, media-commission, and performance/outcome-based models

Media Transparency & Value Recovery:
Establish media transparency, audit, and value-recovery as a core discipline — adopt ANA-style transparency principles; govern principal-based / inventory media and agency trading practices; commission independent media audits; and recover rebates, AVBs, and non-transparent value. Actively manage risks such as made-for-advertising (MFA) inventory and brand-safety in digital/programmatic  Media Investment Optimization:
Partner with Marketing to improve return on media investment (ROMI) — use media-mix and effectiveness insights to inform allocation, upfront negotiations, and agency incentives, tying commercial models to measurable outcomes  RFx Processes:
Lead or oversee major agency reviews/pitches, RFPs, and renewal negotiations for global and regional agency rosters

Strategic Vendor Partnerships:
Serve as executive sponsor for top-tier agency relationships, including agency-of-record and media holding company partnerships

Global Compliance:
Ensure compliance with regulatory, legal, and policy requirements across agency contracts, including promotional review and data privacy, plus anti-bribery/ABAC and transparency reporting where agency/media activity touches HCPs or patients

Emerging Capabilities:
Identify new…
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