Manager- Events

Execute the mission and strategy for day-to-day management of assigned portfolio of Events for all company models. Including, but not limited to, artist/host, co-production clients, media/brand clients, and Sixthman-owned/operated events, to achieve event success based on defined KPIs, including financial, budgetary, occupancy, annual renewal, and more. Build and lead a high-performing team by empowering individuals to do their best work, fostering a culture of trust and accountability, and driving consistently strong business results.

Note that Management of Events also requires cross-functional leadership as follows:

• Directly manage the assigned Event Management and Community Management team members for your portfolio of events and indirectly lead Marketing, Talent Buying, Talent Relations, Production, and Operations team members assigned to the events in your portfolio.

Relational, Proactive, Organized, Diplomatic, Determined, Communicator, Positive, Creative, Respectful, Leader, Strategic

• Lead the Event team, championing continuous improvement and implementing clear, scalable processes across the full event lifecycle from ideation through renewal that increase efficiency, accuracy, and cost-effectiveness while strengthening cross-functional collaboration and elevating the experience for artists, clients, guests, and internal teams.
• Manage team capacity, workload, and resource alignment against priorities, forward-planning for year-over-year growth to support successful launches, sustainable workloads, and strong employee well-being.
• Recruit, train, and retain top talent to build a strong and diverse team aligned with the company’s needs and culture.
• Coach and mentor team members through regular feedback, performance conversations, and career development opportunities, helping individuals identify and build upon their strengths.
• Attend relevant industry events and festivals to build relationships, monitor best practices, and make recommendations that keep the company on the leading edge of the industry.
• Lead and drive assigned special projects from concept through completion, continually developing and refining strategies and processes (e.g., onboard revenue, guest communications, premier and VIP programming, experiential activations, sponsor ships). Oversee and support team members as they lead their own special projects, providing guidance, removing obstacles, and ensuring successful outcomes.
• Assess team KPIs including client retention, financial goals, and event NPS scores—and implement shifts to ensure YoY goals are met.
• Build and maintain effective client relationships, ensuring client needs are heard, understood, and addressed promptly.
• Provide clear communication to clients regarding roles and responsibilities, scope, budget, and schedules for assigned programs.
• Oversee and negotiate client Term Agreements with the Director of Events, updating Term Sheets with necessary addenda for accuracy and collaborating with the Contracting Department to ensure agreements are executed and reflect current terms.
  • Term Agreements
  • MSA
  • DSA
  • Sponsorship Agreements
• Represent the Events department in cross-functional leadership discussions with Marketing, Talent Buying, Talent Relations, Production, Operations, Finance, and Business Development.
• Ownership of Client Experience and Relationship:
  Proactively manage and enhance the overall client experience, establishing lasting relationships that position Sixthman as an indispensable strategic partner. Take a strategic lead in identifying and locking in growth opportunities within partnerships.

• Partner cross-functionally with internal team leaders to plan, execute, and manage key priorities for each assigned event, including:
  • Marketing:
    Develop event-specific marketing and revenue management strategies.
  • Production & Operations:
    Finalize event schedules and client-related activity requirements.
  • Finance & Inventory:
    Monitor multi-million-dollar event budget performance, variances, and inventory status.
  • Business Development:
    Share event-specific insights, process best practices, and tools to support successful delivery.
  • Talent Relations:
    Ensure talent needs and requirements are identified and addressed throughout the event lifecycle.
  • Talent Buying:
    Collaborate on talent strategy, booking priorities, and alignment with event budgets.
• Lead the event renewal strategy, ensuring proactive communication with…