Porsche Track Experience Manager

The Porsche Track Experience Manager is responsible for the successful management and growth of the experiential business unit within the Marketing department at Porsche Cars North America. The role oversees the Porsche Driving Center platform that operates the Porsche Track Experience in Birmingham, Alabama and Laguna Seca in Salinas, CA as well as off-site activity associated with the program.

The position will drive Porsche passion and growth within the company to meet Porsche's strategic goal of programs that contribute to its iconic brand heritage. The role is charged with managing an on-going business (P/L accountability), marketing and logistical operations for dynamic track programs and customer experiences while ensuring financial stability and prosperity. Key responsibilities include budget management, financial controls, adherence to general risk and compliance guidelines, procurement sourcing of vendors, fleet management, marketing and communications management including website readiness, and PR planning.

The Manager will be responsible for updating and reporting on progress to an internal committee of Executives within PCNA.

The Manager will play a key role in developing and maintaining partnerships with the tracks, key business partners and existing/potential brand sponsors to leverage opportunities and find operating efficiencies while also aligning within the brand fit/tone.

This position is accountable for delivering Porsche brand standards and long-term strategic growth of the platform while working with key vendors. Key vendors to the program are the tracks, drive agency partner, hotel(s), food service vendor(s), website and exhibition agency. It is crucial that the Manager builds positive rapport and sets the expectation of objectives/targets with partners to deliver a program that can generate a positive business result, awareness, and ultimately drive new business/sales for the company.

The position must establish and maintain a high standard for executing consistently top-quality, memorable customer experiences and be consistent with Porsche brand values.

• Code number: J
• Entry level: Professionals
• Location: Atlanta

• Set timelines, milestones and KPI’s for successful programs, including new business
• Communicate progress to PCNA executives in a documented format
• Collaborate with PAG to ensure global standards are adhered to and report on business and financial KPI’s and directives as needed
• Follow all PCNA directives for sourcing, legal and compliance
• Explores and identifies strategic growth opportunities and sets benchmarks
• Creates the required business cases to pursue initiatives
• Oversee the processing of all invoices, purchase requests, purchase orders and budget tracking - creates and tracks requisite RFAs to initiate projects
• Ensures consistently high level of customer satisfaction
• Liaise with PAG on best practice examples that can be applied to improve the Porsche Track Experience
• Directs and inspires key vendor partner teams to develop and maintain productive and cohesive work environments
• Contract execution, management and deliverables for all operating partners
• Ensure readiness of drive agency with trained staff for all necessary and approved roles
• Work with the track to ensure PCNA has access to key dates to successfully operate the track experience to deliver business objectives
• Seek to leverage internal resources for build-out and design of Porsche branded spaces at the track
• Work with Procurement to ensure that proper triple bids and PR/PO’s are generated according to PCNA rules and directives
• Proper on-boarding of new vendors
• Secure and manage key operating vendors that support operations; includes but is not limited to drive, fixed operations,…