Senior Brand Manager

Join to apply for the Senior Brand Manager role at KBX Logistics

KBX is seeking a dynamic and experienced Senior Brand Manager to lead and execute strategic marketing initiatives. This role demands a robust understanding of our logistics business, technology and market. It will require a hands‑on approach to campaign management and a willingness to experiment and optimize marketing efforts that fuel organizational growth. This individual will be a key player in shaping and executing KBX’s commercial sales strategy, leading cross‑functional collaboration and driving external sales growth.

• Develop a Marketing vision, outlining strategic outcomes and capabilities required to succeed long‑term.
• Own KBX’s external brand voice and visual identity, ensuring consistency and distinction across all external communications and platforms.
• Create comprehensive, data‑driven plans to successfully launch KBX products into targeted industrial verticals, aligning with overall business goals and sales strategies.
• Design, execute, and optimize multi‑channel marketing campaigns (digital, print, social, events) to drive brand awareness, lead generation, and revenue growth.
• Use Google Analytics (Tag Manager, SEO, Search Sponsor), A/B testing, and other analytics tools to measure campaign performance, uncover insights, and adjust tactics for maximum impact.
• Develop clear, technical, and persuasive content for marketing collateral, blog posts, social media, emails, and sales enablement materials.
• Maintain and enhance KBX’s website and digital assets to drive sales growth.
• Analyze customer segments, buyer personas, competitive landscape, and industry trends to inform marketing strategies and product positioning.
• Partner cross‑functionally to align marketing efforts with organizational priorities.
• Work closely with event specialists and sales teams to develop KBX’s presence at conferences, trade shows, webinars, and customer events that amplify brand visibility and generate leads.
• Provide regular updates and detailed reports on marketing KPIs, campaign results, and ROI to leadership and key stakeholders.
• Champion testing of new marketing channels, tools, and strategies to keep KBX at the forefront of market trends and maximize competitive advantage.

• Experience in leading a B2B marketing capacity or vertical.
• Experience creating & executing go‑to‑market strategies and integrated marketing campaigns.
• Experience with A/B testing and Google Analytics tools.
• Experience copywriting and content development for marketing channels.
• Experience managing brand development and digital marketing efforts.
• Experience working with and managing agencies to produce creative/marketing collateral.

• Experience leading marketing strategies for the transportation or logistics or supply chain industry.
• Experience using Word Press, Hub Spot, and 6sense marketing automation platforms as well as Google Analytics tools.
• Experience managing, coaching and mentoring team members.
• Experience leveraging SEO best practices and search engine marketing to drive engagement.
• Experience conducting market research to gather customer and/or competitive insights.

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E‑Verify. Please  for additional information.