Product Marketing Manager - Lifecycle Marketing

Who We Are

ANDMORE is a wholesale market maker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers, and digital channels. We are unique in that we own and operate the largest wholesale showroom buildings in the world where retailers and designers come to purchase products for their stores or clients – like a shopping mall for wholesalers.

We also recognize that purchasing happens all year long, not just during market weeks, so we provide digital opportunities for buyers and sellers to connect anytime, anywhere as customer needs dictate.

What You’ll Do

We’re looking for a Product Marketing Manager – Lifecycle Marketing to build and execute our lifecycle marketing strategy across the buyer journey. In this role, you'll focus on building high-impact lifecycle campaigns that drive engagement, adoption, and retention—specifically for the ANDMORE buyer. You’ll partner closely with the Analytics, Mar Tech and Content teams to design, launch, and optimize targeted communications that deepen relationships with buyers and drive measurable business outcomes.

The primary channel will be email, with SMS, push and paid campaigns to be built out over time.

This is an ideal role for a strategic thinker who loves digging into data, understands the nuances of B2B buyer behavior, and can translate insights into actionable, effective email campaigns. You will play a key role in shaping how we communicate with and grow our base of ANDMORE buyers to attend our Market tradeshow. You will have the autonomy to test, learn, and evolve lifecycle strategies backed by data.

Responsibilities

• Own the lifecycle email marketing strategy across key stages of the ANDMORE buyer journey: onboarding, engagement, reactivation, and retention.
• Develop and manage end-to-end campaigns, including segmentation, messaging, testing, and performance analysis tailored to the unique needs and behaviors of ANDMORE buyers.
• Partner closely with copy and design teams to develop a consistent brand voice and value-driven messaging in all lifecycle touchpoints.
• Collaborate with Marketing Operations, Brand and Customer Experience teams to ensure lifecycle communications align with product launches and marketplace strategy.
• Build out personalized, behavior-based email programs using marketing automation tools (e.g., Braze, Iterable, Hub Spot, Marketo, etc.).
• Optimize email performance through A/B testing subject lines, content, CTAs, and send times, with a focus on driving buyer activity and conversion.
• Monitor and report on campaign performance and buyer behavior analytics to inform future lifecycle strategy.
• Identify and launch new lifecycle initiatives (e.g., feature education, re-engagement flows, milestone campaigns) to increase buyer satisfaction and loyalty.

Qualifications

• 3–6+ years of experience in product marketing, lifecycle marketing, or CRM, with a strong focus on email marketing.
• Proven success in driving engagement and retention through lifecycle campaigns—ideally in a B2B or marketplace environment.
• Familiarity with the buyer mindset and behavior within a platform like ANDMORE, or other B2B2B ecosystems.
• Experience with marketing automation platforms (e.g., Braze, Iterable, Hub Spot, Marketo).
• Excellent email copywriting and editing skills for a professional, buyer-facing audience.
• Strong understanding of segmentation, personalization, and testing strategies.
• Data-driven decision-maker with experience analyzing campaign performance and customer behavior metrics.
• Collaborative mindset with the ability to work cross-functionally with product, content, and analytics teams.

Each of the items listed is considered an essential function of the position. However, the duties, responsibilities and requirements presented in this job description are intended to be broad-based and high level and should not be construed as an exhaustive list of all roles or responsibilities for the position. The Company reserves the right to alter the duties and responsibilities of the position.

Why you’ll love working at ANDMORE

Our Team Members are our most critical asset. The foundation for our success is…