Brand Building Manager​/Sr. Manager - Brawny

Brand Building Manager / Sr. Manager - Brawny

Join to apply for the Brand Building Manager / Sr. Manager – Brawny role at Georgia‑Pacific LLC
.

Brawny® is an iconic brand making a GIANT comeback. With the launch of Brawny 3‑Ply
, we’re redefining the category and creating bold, culture‑shaping moments—from the launch of our Summon the Strongest campaign to partnerships with Rachael Kirkconnell. Now we need a (Sr.) / Brand Building Manager to help lead brand‑equity building initiatives and take the Brawny brand momentum to the next level.

• Build bold brand equity strategies and execute them with excellence—across campaigns, partnerships, packaging, and new product launches.
• Lead omnichannel activations from concept to shelf: social, influencer, digital commerce, in‑store, and everything in between.
• Bring retailer campaigns to life in partnership with sales and shopper marketing—tailoring ideas in major retailers like Walmart, Target, Kroger, Amazon, and beyond.
• Experiment, test, and learn using analytics and consumer insights to constantly improve and push the brand forward.
• Manage agencies like a pro, from briefs to SOWs, ensuring our partners deliver breakthrough creative while optimizing non‑working spend.
• Be hands‑on. This is a roll‑up‑your‑sleeves role—not just guiding, but doing.

• Bachelor’s Degree or higher
• Background & understanding of CPG or retail industries
• Experience driving successful brand campaigns
• 3‑5 years of experience in brand management or marketing within a consumer‑driven industry

• MBA
• A strong entrepreneurial spirit

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E‑Verify.