Senior Associate Brand Manager - RTD

Company Overview

Build your career at Sazerac! With nearly 400 years of rich history, Sazerac Company has thrived as an independent, American family‑owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double‑digit growth every year. Sazerac produces and markets the most award‑winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye.

Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. We’re proud of our award‑winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award‑winning distillery” through the dedication of our craftsmen for well over 200 years.

Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

• Support execution of strategic plan, annual marketing plan, activation, and budget to reach sales and profit objectives for assigned categories/brands.
• Work cross‑functionally with sales, trade marketing, BI, DCOE, operations, finance, compliance, agencies, trade partners and suppliers to build consumer business consistent with the company’s overall goals.
• Support progress against annual program plan, volume and profit objectives/KPIs and execute projects on time and within budget.
• Support the concepting, development and execution of new brand development opportunities that drive growth for assigned categories/brands.
• Navigate NBD projects through internal cross‑functional teams and processes leading to on‑time and on‑budget delivery.
• Support the management of agency efforts in delivering effective and efficient creative solutions, packaging, marketing materials, promotion, public relations and media for assigned categories/brands, NBD, projects and programs.
• Prioritize time and resources on assigned categories/brands’ most critical BCSPs to achieve objectives; use data tools and other resources to measure and analyze progress.
• Establish well‑organized priorities for yourself and ensure project team members understand their roles, updates are posted, and priorities are successfully completed.
• Support the development of strategic brand planning work, new initiative plans and special projects for assigned categories/brands.
• Develop and follow a personal action plan to gain the skills, learning experiences and results needed to meet career goals using CDS system.
• Utilize PDS system and available resources to identify areas for continuous self‑improvement; regularly dedicate time to growing the skills outlined in the Development Plan.

• Strong planning and organizational skills
• Willingness to travel
• Bachelor’s Degree
• Strong computer skills and high comfort using technology and systems
• Ability to quickly learn new systems/processes
• Ability to communicate with all levels of an organization
• Excellent oral & written communication skills
• Ability to manage multiple projects at one time
• Implementation or project management experience
• Experience in a fast‑paced environment
• 2 years relevant experience (minimum)

• Undergraduate degree in Business, Marketing or Communications
• Experience in Alcohol Beverage Industry or CPG overall
• Budgeting, planning and/or financial analysis experience
• 1 year experience in New Business Development
• 1 year experience managing an Advertising Agency

• A valid driver’s license
• Ability to work remotely
• Ability to pay attention to detail

Min: USD $ / Yr. Max: USD $ / Yr.

Mid‑Senior level

Full‑time

Marketing, Sales, and Advertising

Beverage Manufacturing, Consumer Services, and Wholesale Alcoholic Beverages

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