Senior Specialist, Organic Social

Senior Specialist, Organic Social

Join to apply for the Senior Specialist, Organic Social role at The Home Depot.

This position is responsible for leading real‑time engagement across social media platforms, identifying emerging trends, and cultivating meaningful relationships with our audiences. The role supports the development and execution of organic social strategies and tactics, aligning with broader brand and marketing goals. It also oversees social channel activity and supports campaign activations to ensure cohesive, brand‑right execution.

• 30% Program/Channel Management:
  Manage development of social media plans (paid and organic) from inception to completion, working with the analytics team to measure campaign success. Own editorial calendar for all social media campaigns and maintain channel management.
• 40% Community Engagement & Monitoring:
  Lead real‑time monitoring of social platforms to identify brand mentions, cultural moments, and relevant conversations. Actively engage with audiences in alignment with brand voice to foster authentic connections and strengthen community relationships. Provide reporting on sentiment, engagement trends, and community feedback to guide ongoing social and marketing initiatives.
• 15% Reporting/Metrics:
  Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on campaign effectiveness to maximize results.
• 15% Organizational Alignment/Relationships:
  Build relationships with key internal stakeholders; platform partners, media, agencies, creative teams, merchandising marketing, public relations, and community affairs.

• Reports to Sr Manager, Social Media
• No direct reports

• Typically requires overnight travel less than 10% of the time.

• Most of the time is spent sitting; frequent opportunity to move around. Rarely may need to move or lift light items.

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

• 3–5 years of professional experience in social media marketing.
• Strong skills in Microsoft Excel and PowerPoint.
• Detail‑oriented, self‑motivated, and able to manage shifting priorities in a fast‑paced environment.
• Highly collaborative team player with a proactive and adaptable mindset.

• Knowledge, skills, and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field related to the job.

• 4 years

• Excellent written and verbal communication skills.
• Strong project management and multitasking abilities.
• Solid understanding of marketing and social media platforms and their applications.
• Strong analytical and business planning skills.
• Professional, positive, and solution‑oriented mindset.
• Ability to influence and collaborate across functions.
• Knowledge of media planning and evaluation.
• Ability to work independently or in a team leadership/support role.

Not Applicable

Full‑time

Marketing

Consumer Services