Product Marketing Manager
Listed on 2025-12-15
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Marketing / Advertising / PR
Marketing Manager, Marketing Strategy, Digital Marketing, Product Marketing
Overview
Marketing at TRACTIAN
The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Demand Generation, Branding, and Field Marketing, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to show how we can help our clients reach their full potential.
What you'll do
As a Product Marketing Manager, your mission is to accelerate product usage and adoption by connecting customer insights, data analysis, and scalable enablement strategies. Beyond ensuring customers fully adopt Tractian technology, you will act as a critical evaluator of product launches and competitive activity. This involves measuring the adoption, sales impact, and market fit of features, while also holding Marketing, Sales, and Product Development accountable with clear, data-driven insights.
This role requires someone with an analytical and research-driven mindset who thrives on asking the right questions, challenging assumptions, and ensuring that both our product and go-to-market efforts deliver measurable results.
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