Manager, Brand Marketing

Carter’s Inc is seeking an innovative and results-driven to join our marketing team. This role will develop and execute brand strategies that build awareness, strengthen consumer connections, and drive business growth across multiple channels. The ideal candidate has a proven This role typically reports into the Sr. Director, Integrated Marketing and is based in our corporate office (on-site 4 days a week).Translate

key product stories and consumer insights into emotionally resonant brand campaigns that reinforce brand values and purpose Orchestrate brand strategy across all consumer touchpoints including creative, social, PR, in-store, and paid channels ensuring cohesive storytelling, seamless consumer experience, and platform-optimized content

Proven experience developing brand stories and campaigns that resonate emotionally with consumers. Demonstrated ability to turn consumer insights into brand actions Excellent project management skills, with ability to consistently achieve or beat deadlines Excellent written and verbal communication skills Minimum 5 years of relevant work experience Minimum 3 years Brand Marketing or Brand Strategy experience at a major consumer brand ##
** Preferred skills and experience:
** Familiarity with omni-channel environments (digital, retail, wholesale). Proven ability to develop breakthrough partnerships or collaborations that extend brand storytelling. Experience working in fast-paced, matrixed environments where cross-functional collaboration and leading through influence are critical Experience in consumer lifestyle, retail, or apparel categories.

NOTE:

This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

We’ve become an industry leader by providing quality – from the clothing we sell to the careers we offer our team. Shared values have paved the way to our success. We nurture inclusive work environments for everyone. We invest in our teams with training and development programs to help them build their skills. We succeed together; everyone is welcome to grow in many ways.

We’ve kept our close-knit warmth since our founding. You’ll have the opportunity to work with colleagues who often become fast, lifelong friends while making new connections and sharing memorable experiences.
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