Senior Media Planner and Buyer

Ammunition Senior Media Planner and Buyer Atlanta, GA
· Full time Apply for Senior Media Planner and Buyer

The Senior Media Planner & Buyer will be responsible for developing and executing media plans that align with client goals and objectives. This role requires a deep understanding of digital media channels, strong analytical skills, and the ability to optimize campaigns for maximum performance. The ideal candidate will have a track record of successfully planning and buying media across multiple digital platforms, with a focus on delivering measurable results.

Ammunition is a full-funnel advertising agency headquartered in Atlanta, GA, known for building brands that move markets. From strategic planning and Emmy-winning creative to media, CRM, and digital transformation, Ammunition delivers high-performance marketing for brands with complex paths to purchase. The agency is privately held and a proud member of Worldwide Partners, Inc., and the American Association of Advertising Agencies (4A’s).

RESPONSIBILITIES:

• Develop comprehensive media plans that align with client objectives, targeting the right audiences across digital channels including programmatic, social, search, display, and video.
• Conduct thorough audience research and leverage data to inform media strategies and ensure campaigns reach the intended targets effectively.
• Collaborate with creative, account, and analytics teams to ensure media plans are integrated and aligned with broader campaign goals.

Media Buying & Negotiation:

• Execute media buys across various digital platforms, ensuring optimal placement and performance.
• Negotiate rates, placements, and partnerships with media vendors to secure the best value for clients.
• Manage relationships with media vendors, ensuring clear communication, timely delivery, and adherence to campaign requirements.

Campaign Management & Optimization:

• Monitor and optimize campaigns in real-time, adjusting tactics as needed to improve performance and achieve client KPIs.
• Analyze campaign data to identify trends, insights, and opportunities for improvement.
• Provide regular performance reports to clients and internal teams, highlighting key metrics and recommending adjustments as needed.

Budget Management:

• Manage media budgets effectively, ensuring efficient allocation of spend across channels to maximize ROI.
• Track and report on media expenditures, ensuring campaigns stay within budget while delivering optimal results.
• Assist in forecasting and financial planning related to media buys and campaign execution.

Client Communication & Reporting:

• Serve as a key point of contact for clients regarding media planning and buying activities, providing strategic insights and updates on campaign performance.
• Prepare and present media plans, performance reports, and optimization recommendations to clients.
• Ensure client satisfaction by delivering high-quality media solutions that meet or exceed expectations.
• Mentor and support junior media planners and buyers, providing guidance and sharing expertise to enhance team capabilities.
• Collaborate closely with cross-functional teams, including creative, analytics, and account management, to deliver cohesive and effective campaigns.
• Contribute to the ongoing development and refinement of media planning and buying processes within the agency.
• Stay up-to-date with the latest digital media trends, technologies, and best practices.
• Experiment with new media channels, formats, and tools to keep campaigns fresh and innovative.
• Share insights and learnings with the broader team to foster a culture of continuous improvement and innovation.

QUALIFICATIONS:

• You have a Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• You have 5+ years of experience in digital media planning and buying.
• You’re highly analytical, able to interpret data and optimize campaigns accordingly.
• You have experience with media planning tools, DSPs, and analytics platforms.
• You’re an excellent negotiator and can expertly navigate and manage media vendor relationships.
• You have a proven ability to manage budgets and deliver campaigns on time and within budget.
• You’re a strong communicator, able to present complex information clearly and effectively.
• You enjoy working independently and as part of a team in a fast-paced, dynamic environment.
• You’re detail-oriented with strong organizational skills.