Social & Content Marketer

Why join us

TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting‑edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.

At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth‑stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.

TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end‑to‑end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.

As a Social & Content Marketer at Tractian, you’ll own and scale our social and content presence for the US. Turn complex industrial and technical topics into clear, compelling stories that drive awareness, engagement, and pipeline. You’ll work closely with the SEO Manager, Sales, and Marketing teams to plan and execute blog, social, and long‑form content (including ebooks and whitepapers), ensuring every piece is strategic, data‑informed, and aligned with Tractian’s go‑to‑market goals.

This is a hands‑on, high‑impact role for someone who blends strong storytelling with performance thinking to help position Tractian as a leader in industrial technology.

• Develop and execute social media strategies that increase brand awareness, engagement, and support marketing and sales goals.
• Own and manage all Tractian US organic social media channels, ensuring a consistent voice, positioning, and adherence to brand standards across platforms.
• Create, curate, and manage content across formats including written posts, visuals, short‑form video, campaigns, and other social‑first assets.
• Lead blog content creation for the US market by owning the editorial calendar; writing, editing, and publishing high‑quality, SEO‑friendly content; and partnering closely with the SEO Manager on topic planning, keyword strategy, content structure, and publishing cadence.
• Collaborate on long‑form content initiatives such as ebooks, whitepapers, guides, and pillar content by supporting content strategy, research, writing, and promotion across channels.
• Monitor, engage with, and respond to online communities to foster meaningful conversations that support lead generation and sales.
• Develop and expand community and influencer outreach by identifying and managing partnerships that grow reach, credibility, and engagement.
• Track, analyze, and report on performance metrics across social, blog, and content initiatives, using insights to continuously refine strategy.
• Collaborate closely with Sales and GTM/Product Marketing teams to align messaging, support campaigns, and monitor how Tractian is positioned in the market.
• Contribute to the development and growth of the marketing department by bringing new ideas, testing new formats, and helping define best practices for social and content at Tractian.

• Proven experience in social media marketing, content marketing, or digital media, ideally in B2B or tech environments.
• Strong understanding of SEO‑driven content strategy and how social, blog, and long‑form content work together.
• Hands‑on experience with social media platforms (Linked In, X/Twitter, Reddit, Instagram, You Tube, etc.) and analytics tools.
• Excellent writing and editing skills, with experience producing both short‑form and long‑form content for US audiences.
• Strong communication and presentation skills, with the ability to collaborate cross‑functionally.
• Highly organized, detail‑oriented, and able to manage multiple projects in a fast‑paced environment.
• Positive, proactive mindset with strong ownership and…