Brand Building Manager​/Sr. Manager - Brawny

Brand Building Manager/Sr. Manager - Brawny

Brawny is an iconic brand making a GIANT comeback. With the launch of Brawny 3-Ply
, we're redefining the category and creating bold, culture-shaping moments-from the launch of our Summon the Strongest campaign to partnerships with the Rachael Kirkconnell. Now we need a (Sr.) / Brand Building Manager to help lead brand equity-building initiatives and take the Brawny brand momentum to the next level.

• Build bold brand equity strategies and execute them with excellence-across campaigns, partnerships, packaging, and new product launches.
• Lead omnichannel activations from concept to shelf: social, influencer, digital commerce, in-store, and everything in between.
• Bring retailer campaigns to life in partnership with sales and shopper marketing-tailoring ideas to major retailers like Walmart, Target, Kroger, Amazon, and beyond.
• Experiment, test, and learn using analytics and consumer insights to constantly improve and push the brand forward.
• Manage agencies like a pro
  , from briefs to SOWs, ensuring our partners deliver breakthrough creative while optimizing non-working spend.
• Be hands-on. This is a roll-up-your-sleeves role-not just guiding, but doing.

• Be a principled entrepreneur, leveraging economic and critical thinking
• Be contribution motivated, a strong collaborator with a sense of urgency
• Demonstrate intellectual curiosity, driven by projects that aren't easy or obvious but drive business results

• Bachelor's Degree or higher
• Background & understanding of CPG or retail industries
• Experience driving successful brand campaigns
• 3-5 years of experience in brand management or marketing experience within consumer-driven industry

• MBA

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location.

If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please  for additional information. (For Illinois E-Verify information , aqui, or tu).

Please apply directly for this job at the employer’s website.