Director, Customer Lifestyle & CRM

Job Category:
Car Sales

Hertz Car Sales is transforming how consumers buy used vehicles – offering confidence, quality, and convenience backed by one of the world’s most trusted mobility brands. As part of this growth journey, we’re seeking a Director of Customer Lifecycle & CRM to lead our efforts in designing, executing, and optimizing lifecycle communications that drive engagement, conversion, and retention across channels.

Starting salary is $135K; commensurate with experience.

• Develop and execute customer lifecycle programs that nurture leads, drive purchase conversion, and build long‑term loyalty for Hertz Car Sales.
• Map and continuously optimize end‑to‑end customer journeys across email, SMS, app, web, and social channels.
• Build and manage automated workflows that deliver timely and personalized messaging based on behavioral and transactional triggers.
• Collaborate with media and analytics partners to connect full‑funnel demand generation and lead nurturing programs.
• Own CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, or Braze) to enable campaign execution, segmentation, and performance measurement.
• Partner with Analytics to define and evolve segmentation strategies, scoring models, and audience frameworks that maximize engagement and conversion.
• Ensure CRM data integrity, governance, and integration with Hertz Rental and Loyalty databases to enable cross‑brand opportunities.
• Collaborate with Creative and Brand teams to develop messaging and content tailored to customer segments and lifecycle stages.
• Test and refine subject lines, creative formats, and value propositions to drive engagement and response.
• Manage the calendar for all CRM‑driven communications, ensuring alignment with product, promotional, and brand priorities.
• Establish KPIs and dashboards to track engagement, conversion, and ROI across lifecycle programs.
• Partner with Analytics and Finance to attribute CRM performance to sales outcomes.
• Present regular performance readouts, insights, and recommendations to marketing leadership.

• 7+ years of experience in CRM, lifecycle, or customer engagement marketing‑preferably in retail, e‑commerce, automotive, or other considered‑purchase categories.
• Demonstrated success building automated, data‑driven communication programs that drive measurable business impact.
• Hands‑on experience with marketing automation and CRM tools (Salesforce Marketing Cloud, Hub Spot, Braze, Adobe Campaign, etc.).
• Proficiency in segmentation, audience management, and campaign analytics.
• Strong collaboration skills with cross‑functional teams including Analytics, Creative, Product, and Technology.
• Analytical mindset with the ability to translate data into actionable strategies.
• Excellent communication, organization, and project‑management skills.
• Bachelor’s degree in marketing, Business, or related field; MBA preferred.
• Passion for building connected customer‑first experiences.
• Curiosity and comfort working with data to test, learn, and iterate.
• Ability to balance strategic thinking with hands‑on execution.
• A collaborative, growth‑minded approach that contributes to Hertz Car Sales’ mission of reinventing the used‑car buying experience.

• Up to 40% off the base rate of any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs – Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts:
  Theme Park Tickets, Gym Discounts & more

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique.

EOE, including disability/veteran