Media Specialist, Paid Social & Programmatic

Media Specialist, Paid Social & Programmatic at The Home Depot

The Media Specialist coordinates and supports implementation of omni‑channel media campaigns and tactics, including supporting the execution and optimization of in‑house digital media components of those campaigns. Responsibilities include implementation of campaign objectives, strategies and tactics, including trafficking of campaigns and reporting; and stewardship of media plans in conjunction with marketing goals. The position supports both channel and campaign activations and reporting, provides input toward and execution support for paid Test & Learn agenda, and is a key contributor to program tracking and timelines.

• 45% Campaign Management – Manage components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting. Support test & learn agendas.
• 40% Paid Media Management – Support omni‑channel paid media planning, buying and reporting for all programs and campaigns.
• 15% Stakeholder Management – Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc.

• This position reports to Manager or Senior Manager, Paid Media.
• This position has 0 direct reports.

• Typically requires overnight travel less than 10% of the time.

• Most of the time is spent sitting. On rare occasions there may be a need to move or lift light articles.

• Located in a comfortable indoor area. Unpleasant conditions would be infrequent and non‑objectionable.

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

• Previous experience with large established digital platforms (Facebook, You Tube, etc.) and newer or niche properties a major plus.
• 1+ years actively managing and implementing large paid digital budgets at an agency or large retailer.
• Experience with retail websites and analytics.
• Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
• Presentation and writing skills.

• Bachelor’s degree or equivalent in a related field.

• No additional education required.

• 1 year

• Action Oriented
• Collaborates
• Drives Engagement
• Customer Focus
• Drives Results
• Manages Conflict

Not Applicable

Full‑time

Marketing

Consumer Services

Location:

Atlanta, GA
Salary: $70,000–$100,000 (5 months ago)