Marketing Associate

Balentine is seeking a Marketing Associate to support the Marketing Team as the day-to-day execution engine for the department. They publish content across digital channels, manage email campaigns, update the website, create basic graphics, support department processes, and manage logistics and communications for client events, in partnership with the team. They own and lead the execution of the Internal Comms calendar, partnering with HR and receiving oversight from the Director.

They ensure every campaign, post, and message is delivered accurately, consistently, and on time, supporting both the Senior Manager and the Director.

The successful candidate must be technologically savvy, proactive, efficient, and able to consistently display a high level of professionalism and confidentiality.

Responsibilities Digital & Content Execution

• Publish and maintain content across Balentine’s website, social media, email, and Hub Spot landing pages.
• Create basic graphics and templates using Canva or Adobe tools.
• Assist with capturing social video onsite in Atlanta, and small-scale video edits or social-friendly cuts.
• Format, proof, and prepare newsletters, event pages, and thought leadership for distribution.

CRM & Database Support

• Manage list segmentation and contact updates in Hub Spot and Salesforce.
• Run reports and assist with basic analytics tracking.
• Support the setup of automated workflows and nurture streams.

Internal Comms & Compliance Support

• Own the internal comms calendar; prepare and distribute internal communications across both offices as established in the marketing strategy.
• Submit content for compliance review and manage approval timelines.
• Help Compliance maintain an archive of approved materials and disclosures.

Event & Experience Support

• Build event registration pages, invitations, and pre- and post-event communications under the direction of the Director.
• Support list management, reminders, and follow-up communications.
• Coordinate logistics with internal events or administrative teams in Atlanta and Raleigh, where appropriate.
• Capture content (photos, quotes, takeaways) in Atlanta for post-event social or recaps.
• Help execute events for employees and clients.

General Marketing Operations

• Maintain marketing calendar and assist Director with meeting agendas, project trackers, and vendor coordination.
• Provide QA for materials before publication.
• Support special projects across markets (Atlanta + Raleigh).

Qualifications

• 3+ years of marketing or communications experience (agency or financial services a plus).
• Strong writing and editing skills.
• Comfortable with Hub Spot, Webflow, Canva, and Linked In as a social platform.
• Highly organized, detail-oriented, and deadline-driven.
• Proactive and eager to learn higher-level strategy over time.

While we acknowledge there can be multiple approaches to a job well-done, the below competencies outline some of the characteristics that we expect to contribute to the success of this position.

Professional and Courteous

• Ability to interact with all people in a polite manner and positive attitude
• Ability to have a positive impact on the people around you
• Ability to prioritize creating a positive, memorable experience for clients and guests

Emotional Intelligence and Interpersonal Skills

• Ability to read and connect with people and respond accordingly in varying situations
• Ability to recognize own and others’ emotions and use them to create positive interactions

Organized and Productive

• Ability to structure responsibilities, tasks, and project management to eliminate wasted time and efforts
• Ability to manage multiple projects and competing priorities without missing deadlines
• Ability to self‑manage, prioritize, and produce quality work, with a high attention to detail

Adaptable and Reliable

• Ability to remain unperturbed by changing priorities and conditions
• Ability to shift concentrations throughout the day

Creative Problem‑Solver

• Ability to ask thoughtful questions when confronted with a problem
• Ability to seek out new knowledge, tools, and skills to improve performance
• Ability to bring fresh ideas and approaches to projects
• Ability to iterate on projects, seeking feedback, refining work to achieve…