Paid Media Strategist

Location:

Better Baseball Superstore - 133 Carruth Dr SE, Marietta, GA 30060

Position Type:
Full-time

Better Baseball stands as a nationally recognized authority in baseball and softball, driven by a profound mission:
Help Our Players Perform at Their Highest Level. We serve both wholesalers and end-users with a diverse array of top-tier products, delivered through cutting‑edge e‑commerce solutions, traditional brick-and‑mortar outlets, and domestic manufacturing. Better Baseball is on the cutting edge of disrupting the traditional diamond sports retail and digital landscape.

We are reimagining the customer experience and the critical intersection of digital and physical in‑store connections. Better Baseball is investing heavily in a digitally enabled and service‑led format.

Our goal is simple…to support our existing business and build the business for the future, one that drives customer loyalty through a superior consumer experience across all touchpoints.

The Paid Media Strategist will lead the development and execution of Better Baseball’s paid digital advertising efforts, driving revenue growth across e‑commerce and retail channels. This role is responsible for planning, launching, optimizing, and scaling paid media campaigns across search, shopping, social, video, and emerging platforms.

You will work as part of a nimble team, owning day‑to‑day paid media performance while contributing to broader e‑commerce and merchandising initiatives. The ideal Paid Media Strategist will bring a highly analytical, data‑driven approach, with the ability to balance strategic thinking and hands‑on execution. Clear and concise communication is essential, including engaging with leadership to align on strategy, performance, and next steps.

Expect to operate in a fast‑paced environment where testing, learning, and optimization are core to success.

• 3+ years of paid media (search, social, or programmatic) advertising experience
• Ability to think strategically and develop comprehensive digital advertising strategies that align with Better Baseball goals, target audiences, and industry trends.
• Demonstrated proficiency in planning, implementing, and optimizing paid media campaigns across platforms such as Meta, Google, Microsoft, etc.
• Proficient in data analysis, extracting insights from campaign metrics, and using analytics tools for optimization strategies.
• Strong written and verbal communication skills, with the ability to articulate complex digital marketing concepts and strategies to both technical and non‑technical stakeholders.

• Plan, launch, and optimize paid media campaigns across paid search, shopping, paid social, video, and display platforms.
• Manage budgets, bidding strategies, and audience targeting to maximize ROAS and revenue growth.
• Develop full‑funnel paid media strategies, including prospecting, retargeting, and retention initiatives.
• Conduct ongoing testing across creative, audiences, keywords, and landing pages to improve performance.
• Monitor competitor advertising strategies and industry trends to identify new opportunities.
• Utilize analytics tools such as Google Analytics, Keyword Planner, and AHREFS to guide strategy and optimization.
• Align paid media efforts with product launches, promotions, inventory levels, and seasonal demand.

• Partner with e‑commerce and merchandising teams to ensure paid traffic lands on optimized, conversion‑focused pages.
• Support site merchandising initiatives by driving traffic to priority categories, featured products, and seasonal assortments.
• Analyze on‑site behavior metrics such as bounce rate, conversion rate, and average order value to improve traffic quality.
• Collaborate on promotional calendars to align paid media spend with key business initiatives.
• Provide insights from paid media performance to inform e‑commerce and merchandising decisions.

• Ensure paid media supports a seamless and high‑quality customer journey across digital and in‑store touchpoints.
• Leverage audience and performance data to better understand customer needs and purchase intent.
• Support brand differentiation by highlighting Better Baseball’s expertise, education, and service offerings.
• Monitor post‑click behavior and customer feedback to identify friction points and opportunities for improvement.
• Help evolve paid media from short‑term acquisition into long‑term customer value and loyalty.

Mid‑Senior level

Full-time

Marketing and Sales

Sporting Goods Manufacturing