Ecommerce Digital Specialist

Director of Ecommerce at Better Baseball

Title: Ecommerce Digital Specialist

Location: Better Baseball Superstore - 133 Carruth Dr SE, Marietta, GA 30060

Position Type: Full-time

Based in Atlanta, Better Baseball stands as a nationally recognized authority in baseball and softball, driven by a profound mission:
Help Our Players Perform at Their Highest Level. We serve both wholesalers and end-users with a diverse array of top-tier products, delivered through cutting‑edge e‑commerce solutions, traditional brick‑and‑mortar outlets, and domestic manufacturing. Better Baseball is on the cutting edge of disrupting the traditional diamond sports retail and digital landscape.

We are reimagining the customer experience and the critical intersection of digital and physical in‑store connections. Better Baseball is investing heavily in a digitally enabled and service‑led format.

Our goal is simple…to support our existing business and build the business for the future, one that drives customer loyalty through a superior consumer experience across all touchpoints.

The Digital Specialist will lead the development of an eCommerce‑centric model, crafting seamless online experiences that integrate with our retail locations to drive revenue growth while prioritizing customer retention. The role focuses on creating an eCommerce ecosystem for customers to engage with products, service booking, loyalty programs, and educational content via desktop and mobile platforms.

• Oversee product listings, including writing product descriptions, selecting images, and optimizing content for search and conversion.
• Monitor inventory levels, product availability, and pricing to ensure accuracy and competitiveness.
• Analyze website performance metrics, such as traffic sources, bounce rates, and conversion rates, to identify trends and opportunities for improvement.
• Collaborate with the marketing team to develop and execute targeted email marketing campaigns and social media promotions.
• Monitor competitor activities and industry trends to stay ahead of the curve and adapt e‑commerce strategies accordingly.
• Utilize analytics tools, such as Google Analytics, Keyword Planner, and AHREFS, to collect data for new opportunities.
• Develop and maintain a comprehensive eCommerce content calendar, ensuring timely publication of new products, promotions, and content updates.
• Implement merchandising strategies to optimize product placement, navigation, and user experience on the website.
• Analyze site performance metrics and user behavior data to identify opportunities for improvement and optimization.
• Develop and execute strategic merchandising plans to highlight key product categories, seasonal promotions, and new arrivals.
• Monitor website analytics and user feedback to identify areas for improvement in site merchandising and user experience.
• Collaborate with the marketing team to align merchandising efforts with promotional campaigns and marketing initiatives.
• Regularly review and update product photography and imagery to maintain a consistent and high‑quality visual aesthetic.
• Ensure a seamless shopping experience for customers by optimizing website navigation, checkout process, and customer service channels.
• Respond to customer inquiries and resolve issues in a timely and professional manner.
• Implement innovative strategies to differentiate the brand.
• Monitor customer reviews and feedback to identify trends and areas for improvement.

• High level of organization and extreme attention to detail.
• Strong communication skills, both written and verbal.
• Excellent problem‑solving abilities.
• Success in retail, omnichannel merchandising, and distribution.
• Comfort with change and the ability to wear multiple hats as part of an evolving organization.
• Experience with SEO.
• Graphic Design Experience.
• Experience with site development and optimization.
• Experience with Google Analytics, Google AdWords, and Magentoli>