Account Executive, Culture x Influence

At Fleishman Hillard, we believe the future of communications is being shaped by the bold. Our Retail, Sports & Lifestyle sector is looking for an Account Executive - Culture x Influence working with lifestyle, fashion, beauty, and sports brands that are redefining relevance.

In this role, you'll work at the intersection of pop culture and performance - supporting integrated earned-style programs that span influencer, media, content and social. You'll partner with a team that knows how to turn brand moments into movements and has helped build some of the most talked-about brand relevance campaigns in recent memory.

This is a career-building opportunity for someone who understands what it means to make brands culturally magnetic, discoverable, and talked-about in all the right places. Are you ready to make your mark?

Fleishman Hillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world's most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals.

This Role Might Be For You If You:

* Live at the intersection of culture, commerce and influence. You follow the beauty, fashion, lifestyle and sports taste makers with an editorial eye and instinctively understand how moments, creators and content move.

* Know how to help build creator ecosystems that drive brand vitality - whether that's supporting Tik Tok-first content hubs, curating search-optimized influencer stories, or developing long-lead You Tube partnerships that move the middle of the funnel.

* Have experience with tier-one influencer activations, including celebrity, athlete and tastemaker collaborations that are rooted in story, surprise and shareability - think red carpet gifting lounges, music festival moments, and live influencer takeovers.

* Write like a strategist and think like a creative. You can support the crafting of compelling influencer briefs, snappy concepts, and integrated ideas that earn attention and inspire action.

* Want to understand how to map influence to impact - from culture to commerce. You can help clients understand the influencer journey, how audiences behave across platforms, what sparks discovery, and how to move them down the funnel through content and conversation.

* Lean into building communities with stylists, editors, creators, and media alike, and understand the unique role each plays in fueling influence.

Responsibilities

* Support a team that serves as a strategic influence partner to lifestyle, fashion, beauty and sports clients - providing proactive counsel and innovative solutions that drive business outcomes.

* Help execute full-funnel influencer campaigns, working through content creation, platform strategy, performance analysis, and post-campaign reporting.

* Build and nurture relationships with creators, athletes, celebrities, glam teams and media across beauty, fashion and lifestyle categories.

* Help stand up Tik Tok-first content hubs and influencer collectives to drive reach, relevance, and share of voice.

* Participate in the development of search-driven influencer strategies and always-on content planning to fuel discovery and conversion.

* Help create holistic campaign strategies that integrate influencer, earned media, social conversation, and experiential activations.

* Support paid influencer and creator programs in partnership with media teams, including briefing, negotiation, approvals and optimization.

* Support day-to-day campaign execution in collaboration with cross-functional teams, including creative, production, analytics and media.

* Stay ahead of creator economy and beauty/lifestyle trends and help translate them into actionable insights for clients.

Key Qualifications

* 2-3+ years of agency, brand, or platform-side experience in consumer, beauty, fashion, lifestyle or entertainment.

* Direct experience with influencer campaigns, with deep understanding of Tik Tok, Instagram,…